8 August 2022
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The world of social media can be a tricky one to navigate hence why many brands find themselves lost when it comes to advertising on these channels. With social media playing a huge role at the top-of-the-funnel stage of your buyer’s journey, social is simply a channel your brand cannot afford to ignore.
Whilst organic social media is a great asset to your business, it often restricts your content reach to those within your immediate pool of followers. With our social media ad strategies, you can unlock new opportunities by reaching wider pools of people, supplementing your native marketing. With the power of enhanced targeting, we can ensure your ads are delivered to the right people.
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Our approach to Social Media Ads
To create the best-performing social media ads, we need to understand your target audience. A strong understanding of their pain points and challenges will enable us to create ads that resonate.
Your social media ad strategy, determining which ad formats to leverage and on which channels will provide optimal performance and results for your business.
Rolling out high-quality visual and written assets aligned entirely with your brand. Content that provides users with a reason to take direct and valuable action.
As your business evolves your ad strategy can evolve with you. Through careful monitoring and optimisation, we can ensure you are receiving the maximum efficiency out of your ad strategy.
Social media advertising is the process of creating and publishing high-quality sponsored content to any of the various social channels. Supporting your business to promote their products and services. These highly targeted ads help drive traffic to your business and convert leads into paying customers.
A strong social media advertising strategy focuses on meeting your target audience where they are, where they choose to spend their time and engage with others. Whilst organic social can bring great results to your business, you can enhance the effects of your campaigns. Expanding their reach with the power of paid ads.
At Loop Digital we have a wealth of knowledge and expertise in creating and executing various social ad campaigns, complete with expert copywriting and high-quality visuals. With the right management, skills, and tools, we can set you up for long-term success, fast-tracking your visitors into trusted and returning customers.
The no.1 social destination for professionals. LinkedIn is home to over 690 million members and almost have of those are active on a monthly basis. Often a key challenge for many B2B businesses is getting your content in from of the right people. As LinkedIn is home to many high-level influencers and decision-makers you can be sure you’ll reach the right pool of users, with the right targeting of course.
With LinkedIn ads, there is a multitude of different targeting and advertising options to choose from. These decisions will be guided by your overarching business and marketing objectives to ensure the campaigns we create are geared to achieving your goals.
With years of experience utilising the Facebook Advertising Platform, we can support your business to grow with powerful and engaging ads. With over 1.9 million daily active users, Facebook is the largest social media platform. Since its conception, we have utilised Facebook as a valuable tool to grow our B2C businesses.
With such high levels of users on the platform, it’s crucial we do everything we can to find the users most likely to engage with your brand. The Facebook Ads Platform leverages a highly effective targeting system that can identify your ideal customer, from demographics to consumer behaviour. Equipped with this, we can construct a cost-effective ad strategy that reaches the right users, increasing traffic, generating leads and securing sales.
Equipped with a team of social media advertising experts we excel in crafting engaging content that builds brand awareness and generates leads. Our seasoned professionals have an excellent background in delivering exceptional service and performance for the businesses that work with us.
Working with us means you can be 100% sure that you’re achieving the maximum value from your paid social channels. One of the many benefits of social ads is the added ability to assess and measure your return on investment. We won’t shy away from the facts, we’ll always provide clear and concise information to determine the revenue generated from your social adverts.
One of the best things about paid media and social media advertising is how every interaction can be tracked and reported on. As a social media advertising agency, we love data, all of the decisions we make, big or small, are guided by cold, hard data. This also happens in realtime too. To help maximise your return on investment we’ll continually review your ad campaign analytics and tweak or modify your ads to achieve peak performance.
We use these metrics to shape future decisions too. We anticipate your plans will adapt, evolve, and grow over time. We’ll use data to guide and influence our decision-making in the long term. Data also empowers our team to demonstrate the positive impact we have across our selection of client partners.
Building an organic presence on social media can often be a challenge, however, your social media channels perform the strongest when you utilise a split; paid and organic approach. This hybrid formula will mean you can continue to reach and engage with your direct community of followers whilst expanding your pool of prospects with the power of ads. It’s the best of both worlds.
Organic social media continues to be one of the key survival tools for businesses to gain a competitive edge over others in their market. Social media enables brands like yours to provide high-quality and valuable content to your loyal followers and naturally build a steady following. Click here for more information about Social Media Marketing.
As a Northampton-based digital marketing agency specialising in paid media and social ads, we continue to learn, advance and develop our processes based upon the latest industry innovations. As our digital world continues to change, we change with it.
A partnership with us always means an insight-driven strategy and a fully-invested account manager for complete transparency. Whilst our eyes will always remain on the prize, your ROI, we always put your business growth at the centre of everything we do. Combining all of this with our years of experience and knowledge, we’re on to a winner.
If you’re interested in a social media ad strategy that can bring success and growth to your business, get in touch with our team of online advertising experts today.
The proof is in the pudding.
To build brand awareness and to increase sales we created a variety of cross-channel ad campaigns which delivered a 61% ROI for Saints. In fact, we had to halt one of our campaigns due to success being so high that they had hit capacity. The club’s website has seen a huge influx of organic web traffic it surpassed 100K visits for the first time that season.
Read Case StudySocial Media Advertising FAQs
This depends on your business, at Loop Digital we’ll only recommend marketing services we think will work hard for your business and generate a return on your investment. For most businesses, social media advertising is an avenue worth exploring, but we’ll evaluate this against your business model, objectives and target audiences.
Social media ads enable you to serve engaging digital advertisements to your target market by utilising user information and behaviours. Social ads empower you to reach a wider audience than just the users who are following your page or profile.
To captivate more of the visibility share on social media and cast a much wider net to reach users beyond your direct followers, yes. Your Social Media Ads campaigns should supplement what you’re already doing organically.
Our clients say the nicest things
If you’re looking to find out how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. Don’t worry we’re not the sale-sy type, like seriously. We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We’d love to hear all about your plans and what success means for you and your business.
We’re always on the lookout for new clients we can support and go into partnership with, no challenge is too big or too small. We’ve already helped dozens of unique businesses find success through our digital marketing solutions.
Loop Digital Marketing Ltd, First Floor, The Forge, Blisworth Hill Farm, Stoke Road, Blisworth, Northamptonshire, NN7 3DB