Research & Set up
Prices start from
£495
- Define objectives
- Target audience
- Competitor research
- Platform selection
- Budgeting
- Keyword research
- Ad format selection
- Creation of ads
- Tracking installation
- Ad configuration
- Ad testing
- Bid strategy
- Launch
Social Media Advertising Services
Launch Captivating & Engaging Social Media Ads
Seeking a trusted partner to oversee your social media advertising campaigns? Explore the dynamic possibilities of our social advertising strategies, designed to propel your growth and success.
What drives the need for businesses to invest in paid social media advertising?
Attract qualified leads
Precision-target your ads toward specific market demographics such as age level or occupation, ensuring the acquisition of high-quality leads.
Increase followers
Its important to generate a loyal following to nurture repeat customers.
Control your budget
One of the most significant advantages of social media advertising lies in its real-time data tracking capabilities, allowing you to set a well-informed and achievable budget for your social networking ad campaign.
Cost effective solution
Paid social media campaigns offer a cost-effective and convenient avenue to shape consumer purchasing decisions and drive increased sales.
Increase website conversions
Utilising social media advertising effectively doubles conversion rates while simultaneously reducing marketing costs by a third.
Clear messaging
You wield the power to shape the narrative. Highlight your distinctive selling points with compelling CTAs, strategically placed right in front of your target audience.
What are the different types of social platforms you can advertise on?
LinkedIn Advertising
LinkedIn advertising can be a valuable tool for businesses looking to connect with professionals, decision-makers, and industry-specific audiences. Some common types of LinkedIn advertising include sponsored content, sponsored InMail, display ads, dynamic ads, carousel ads, video ads, lead generation forms and ad targeting.
Facebook Advertising
Facebook offers a comprehensive suite of advertising solutions to help businesses reach their target audience, increase brand visibility, drive website traffic, generate leads, and boost sales. Some common types of Facebook advertising include, marketplace ads, messenger ads, facebook audience network ads, video ads, lead ads and event ads.
Instagram Advertising
Instagram advertising is primary focused on visual content and offer a variety of formats and targeting options. Depending on what your goals are you can choose from photo ads, video ads, carousel ads, story ads, shopping ads and IGTV. This platform is usually great for reaching a younger audience.
TikTok Advertising
TikTok has become a significant platform for businesses and brands to reach a younger, highly engaged audience through various ad formats and targeting options. This works really well for businesses such as fashion and beauty, travel and tourism, and the fitness industry.
What are the typical costs for an social media advertising campaign?
Costs are variable and shaped by your objectives and market dynamics. It’s essential to consider two key components: the management fee and your allocated click budget.
Ongoing Management
Prices start from
£500 / month
- Regular monitoring
- A/B Testing
- Budget Management
- Audience refinement
- Ad scheduling
- Keyword optimisation
- Creative refresh
- Landing page optimisation
- Ad copy refinement
- Competitor analysis
- Performance reporting
- Monthly Calls
Bespoke Solutions
Whatever you need, we can tailor a solution for you and your business. With many years of experience helping a huge and diverse range of customers, we can find the right package for you to reach your business targets.
Claim your Free Audit
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80% growth year on year for sports brand
Alongside other goals, Northampton Saints Rugby tasked us with increasing online store sales by 5% as well as increasing hospitality bookings, ticket sales and rugby camp bookings.
61%
Return on investment
148%
Increase in sales
50%
Uplift in visitors
Not sure where to start with your social media advertising?
Let’s talk! We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We not only support you, we want to work in partnership to find the right digital marketing solutions for you.
What is Social Media advertising?
Social media advertising, often referred to as paid social advertising, is a digital marketing strategy that involves creating and promoting paid content on various social media platforms to achieve specific marketing goals. This form of advertising allows businesses and brands to reach their target audience, build brand awareness, drive website traffic, generate leads, and increase sales by leveraging the vast user base and engagement on social media platforms.
How much does it cost to advertise on Social Media platforms?
The click budget needed for social media advertising can vary widely depending on several factors, including the social media platform, industry, campaign objectives, target audience, and the competitiveness of your chosen keywords or audience segments. There is no one-size-fits-all answer to the question of how much to budget for clicks in social media advertising, however there are some benchmark averages that can serve as reference points:
- Facebook, Cost per click – £0.76 – £1.06
- TikTok, Cost per click – £0.88
- Twitter, Cost per click – £0.34
- Instagram, Cost per click – £3.15
- LinkedIn, Cost per click – £4.65
How many people are using Social Media?
Across the globe, there are a staggering 4.8 billion social media users, constituting 59.9% of the global population and encompassing a substantial 92.7% of all internet users. On average, these users dedicate 2 hours and 24 minutes of their daily routines to engaging with social media platforms. Given the sheer magnitude of this user base, it becomes not just sensible but imperative to seamlessly integrate social media advertising into your overarching digital marketing strategies. Its about finding which platforms your personas are using and being in front of them at the right time in their buying journey.
Ready to boost your website traffic? Let’s talk!
For a chat about how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. We’re always on the lookout for new clients we can support and go into partnership with; no challenge is too big or small. We’ve already helped dozens of unique businesses find success through our digital marketing services and would love to help you too.
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