ClickCease

Content Marketing Services

Earn trust & encourage action with engaging content.

Crafting content that resonates with your target audience is often a key driver for the success of many digital strategies but can be hard to master. With an effective content marketing strategy, managed by experts in the industry, you can provide powerful user experiences that will keep your prospects, leads and customers returning for more.

Our content creators, strategic thinkers, and dedicated delivery teams build content marketing strategies that are centred around your business. Promoting cross-channel engagement by utilising the latest marketing tactics and media formats from SEO copywriting to social media marketing. We craft content that influences action, driving revenue for your business.

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Partners & Accreditations

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Our approach to Content Marketing

Research

Through extensive research into target demographics and buyer personas we're able to craft a catalogue of content. Not only retaining user interest, but guiding them through the buyer's journey.

Strategy

We’ll use these insights to construct a multimedia content plan that achieves your business's goals. Ensuring that only the highest quality content meets the eyes of your prospects.

Distribution

Using customer journey mapping we’ll leverage an omnichannel approach. This ensures we meet your prospective visitors where they are so that we don’t disrupt their user experience.

Optimisation

Consistent monitoring and analysis allow us to discover opportunities for further growth, learning all the while what's most effective and exploring your competitors to uncover content gaps.

What Is Content Marketing?

Content marketing is a method of marketing that encompasses planning, creation and distribution of valuable and informative content. You may have heard the expression, “Content is King”, and that’s a fact in the world of modern marketing. Consistently supplying high-quality content helps brands establish trust with new audiences and can provide long-term success.

The word ‘Content’ encompasses many forms of media that can be shared across the entire digital ecosystem for your audience to read, watch and enjoy. Predominantly we see content in the form of blogs, videos, podcasts, and social media posts, all of which offer their own unique opportunities to attract, engage and convert your target market or buyer personas.

We’ll support you in curating a bespoke catalogue of unique and engaging media that matches the needs and wants of your audience, enabling you to earn trust and drive sales.

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Why your business needs content marketing.

Ultimately content is the cornerstone of everything we do. Behind every successful brand is a catalogue of high-quality and engaging content, whether that be blogs, videos or podcasts.

Valuable content helps enhance your business’s authority and reputation online. Over time this creates trust, turning your prospects and leads into customers. This trust is a paramount part of influencing your users along their buyer’s journey.

In addition to the many user benefits; by providing high-quality content you’ll subliminally improve other elements of your digital presence. Effective SEO strategies rely on unique and engaging content to climb search engine rankings. The more traffic you can bring through to your website maximises your opportunity for conversions and lead generation.

Your expert delivery team.

At Loop Digital, we recognise that every message your business projects out into the world, be it in a blog post or email, represents your brand’s voice and your brand’s personality. Our team of talented and experienced digital marketers will work in partnership with your business to create a bespoke content strategy that complements what you do and helps you connect with your audience. We don’t write content that speaks at your prospects, we produce content that works in tandem with the buyer’s journey. This ensures we reach key touchpoints and continually nurture your visitors through their purchase decisions.

As a Content Marketing Agency in Northampton, we’re home to a fantastic team of marketing experts. From copywriters to visual creators, our multifaceted team are equipped to deliver high-quality content. In order to craft the highest quality content, we take the time to learn about your business, audience and goals. We’ll conduct thorough research into your target market to establish what will resonate with your users and provide the greatest return on your investment.

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Powerful content marketing strategies.

Content strategies have become a pivotal element of all digital marketing activities. They support brands like yours to deliver the right message, to the right people at the right time.

Our strategies are formulated with your business goals in mind, whilst exploring routes to achieve quick wins we’ll keep our eye on the bigger picture. Planning for long-term success.

We know that creating the right content strategy can often be a big challenge, we’ll work with you to identify a clear red-line through your marketing activities. From boosting your authority to building brand awareness, discover how you can benefit from a well-executed and effectively managed content strategy.

Enhancing your brand’s messaging.

Whether you’re a new brand or looking to promote your established business, our content marketing strategies aim to effectively communicate your unique value proposition. Our expert copywriters will plan, create, and publish high-quality content, supporting your business to inspire and motivate your prospects to make a purchase.

We’ll help you build and expand your brand identity, from there we can uncover how we will craft unique messages that resonate with your target audience. Your brand identity will ultimately inform your company’s behaviour, it’ll demonstrate to your customers what you stand for, and what sets you apart from your competitors.

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Why work with us?

At Loop Digital we continue to refine our processes and practices based upon our own learning experiences and the latest industry innovations. As our digital world continues to change, we change with it. For B2C or B2B content marketing, we’ve got you covered.

A partnership with us always means you’ll get an insight-driven content strategy, planned and delivered by industry experts. Your fully-invested account manager will help maintain transparency and form a bridge of communication between your business and our content experts.

As a creative content agency, we always put your business growth at the centre of everything we do. Combining all of this with our years of experience and knowledge, we’re on to a winner.

Let us make your vision a reality.

If you’re interested in a content marketing strategy that can bring success and growth to your business, get in touch with our team of content marketing experts today.

The proof is in the pudding.

BP Collins Solicitors

Doubled Organic Traffic in 6-Months

We’ve continued to work with BP Collins for over 3-years now which is a testament to the brilliant results we were able to achieve for them and the strong relationship built between the two companies. Despite the economic slowdown of 2020, during a 6-month project, we saw some fantastic results. This project, alongside many of our other projects, made a huge impact on the business, doubling their organic traffic, and increasing new sessions by over 40%. We also secured 7 top spots in Search for non-branded keywords too, adding to the long-term value of the project.

Read Case Study

Content Marketing FAQs

Where do we start? In a nutshell, content marketing enables your brand to deliver high-quality content to the people who are interested in the products or services that your business provides. Aside from simply expanding your brand awareness, content marketing enables you to build trust, attract the right people to your brand and influence visitors to come back for more.

Whilst we also offer Search Engine Optimisation Services, our Content Marketing solutions are very different. SEO refers more to the technical protocols and practices that strive to improve the quality of your website and its rankings on Google, Content Marketing focuses more on providing quality user experiences long after they first discover your brand in search.

Yes, almost all businesses can benefit from having a solid content marketing strategy. Your content marketing strategy will essentially map out the content that will answer your audience’s questions and help establish trust. Building upon those all-important relationships you have with your prospects and customers.

Ultimately this will depend on the marketing goals and objectives you want to achieve as this information will guide the structure and implementation of your strategy. Whilst these results cannot be guaranteed most of the common results we see are as follows: - Uplifts in online presence and visibility - Boosts in brand awareness - Increase in website traffic - Enhanced conversion rates - Increases in revenue

Content marketing should ultimately form a wider part of your overarching marketing strategy, so it should be ongoing. As long as your business continues to provide relevant, consistent and engaging content, you’ll continue the momentum enhancing your ability to generate results.

Our clients say the nicest things

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Loop have been amazing right from the start of our relationship. The team are a great bunch to work with, all of whom are very friendly, knowledgeable and proactive. The website they have put together for us, coupled with the ongoing PPC and SEO support has helped us generate thousands of leads over the past 12 months. Would highly recommend. Justin Amos - Millbrook Business Finance
Thank you very much for everything you have done so far and the positivity you have brought to the process of getting the new website live. Since our first contact, you have all been very helpful, clear with your explanations, responsive to our needs, transparent and professional throughout (particularly given the wider issues of the pandemic, not being able to meet in person etc). Nick Galloway - Budworth Hardcastle
Loop Digital are without doubt one of the most engaged and enthusiastic agencies we work with – and combined with their considerable expertise, our long-term relationship has consistently yielded impressive results. They have helped guide our strategy towards SEO, improving our positioning on numerous keyword targets which has in turn increased incoming website traffic and driven leads within our Ticketing, Retail, Community and Conferencing/Events departments. Loop Digital have also advised us on blog content and helped us to significantly improve the overall health across our owned websites. We look forward to our relationship continuing to develop in future! Northampton Saints
We’ve enjoyed a very professional relationship with Loop Digital from day 1. We’ve been very impressed with their communication through regular meetings and detailed reporting. We have seen an increase in website traffic and also movement on agreed keywords targets which has increased incoming leads. They have also helped guide us on blogs and where and how to position them. They have always been honest with us and not over promised. We hope that the relationship continues to grow. Gary Wallis -  KOMPAN
From the moment I was introduced to Luke at Loop Digital, I was immediately impressed with the professionalism, and more importantly the knowledge showed of our industry. We decided to partner with Loop Digital to boost our website, and within a couple of months had noticed the extremely high attention to detail, not only in terms of increasing rankings, but also in strengthening our website and ensuring that the growth was built on a substantial base. I have nothing but high praise for Loop Digital, and look forward to continuing our relationship. Kieren Wills – Concorde Blinds Direct Ltd
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Let’s discuss your vision

If you’re looking to find out how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. Don’t worry we’re not the sale-sy type, like seriously. We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We’d love to hear all about your plans and what success means for you and your business.

We’re always on the lookout for new clients we can support and go into partnership with, no challenge is too big or too small. We’ve already helped dozens of unique businesses find success through our digital marketing solutions.

01604 806020

info@loop-digital.co.uk

Loop Digital Marketing Ltd, First Floor, The Forge, Blisworth Hill Farm, Stoke Road, Blisworth, Northamptonshire, NN7 3DB