Paid Search Advertising Services

Boost your web traffic with our affordable Paid Search Services.

With over 100 billion searches being made every single day, not being visible in search results means your business is missing out on crucial opportunities. Search engine marketing and other forms of pay-per-click advertising hold great strategic value in your overarching marketing mix. Techniques applied via Google Ads or Bing Ads are highly effective in driving quality traffic to your website, boosting your opportunity to secure conversions and sales.

At Loop Digital we’re experts in creating and optimising paid search campaigns, from dynamic search ads to retargeting. We’ve always got our eyes on the prize, your ROI, across our planning, implementation, testing and analysis process. We’ll take the time to understand your business, what you offer and of course your target demographics. We learn what makes your desired audience tick or better still, click.

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Partners & Accreditations

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Our approach to Paid Search Advertising


Keywords are the foundation behind any search engine marketing strategy, in the research phase we'll explore the key terms and phrases that your desired customers are using online.


With keywords established we can then piece together your SEM strategy, with your business objectives at the forefront of our decision making. We'll craft ads that will encourage and influence action.


We'll start to roll out your marketing campaigns. We'll continue to consistently monitor the progress of your ads to ensure we're achieving the best possible ROI for your business.


We'll review the data from your ads to make tweaks and changes to the campaigns based upon what is working optimally. Ensuring that your investment is reaching its full potential.

What is Paid Search Advertising?

Paid Search Advertising or PPC (Pay-Per-Click) is a type of digital marketing strategy that is primarily used to increase the visibility of a website on search engine result pages. As consumers continue to transition from the high street to online, paid search advertising has become a crucial part of any digital strategy.

In Paid Search Advertising, sponsored ads appear at the top, side and bottom of most search engine results pages, enhancing your website’s visibility and prominence on the page. The publisher of the ad pays a fee each time a user clicks on the paid search result. This scalable strategy has earned its place as one of the best performing ad formats, driving traffic, conversions and critically, return on investment.

Our Paid Search Advertising Solution

Every search presents an opportunity for your business to be seen by your next customer. We can help get your business seen by the right people and support you in acquiring a steady stream of new customers online. With remarketing search ads we can continue to captivate the attention of users who have already visited your website.

As Google Ads experts, we work on a multitude of unique paid search campaigns tailored to the business’s individual audiences and needs. We’ll work with you to refine and utilise the full conversion potential of your ads, continually carrying our optimisations to sustain positive results.

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Your Google Ads Specialists

Google Ads is the no.1 advertising platform in the world, the key to securing new business. We support brands to drive new customers at an affordable cost. Our Google Ads and Bing Ads solutions will ultimately be determined by your goals, we’ll build a PPC strategy that will get the most out of your investment.

With expertise across search, display, shopping and remarketing ads, you can be sure our performance-driven campaigns will bring your business great results. If that’s not enough to convince you, we’ve been awarded Google Partner Agency status. Recognised for expert PPC management of our significant portfolio of client partners and continually driving beneficial results, day after day.

Complete Transparency & Flexibility

Equipped with a team of paid marketing and PPC experts we excel in creating engaging content that builds brand awareness and generates leads. Our paid search professionals have an excellent background in delivering exceptional service and performance for the businesses that work with us.

Working with us means you can be 100% sure that you’re achieving the maximum value from your paid marketing channels. One of the many benefits of PPC is the ability to assess and measure your return on investment. We won’t shy away from the facts, we’ll always provide clear and concise information to determine the revenue generated from your online adverts.

Insight-Led Advertising Strategies

One of the best things about paid media and online advertising is how every interaction can be tracked and reported on. As a Northampton paid search agency, we love data, all of the decisions we make, big or small, are guided by cold, hard, data. This also happens in realtime too. To help maximise your return on investment we’ll continually review your ad campaign analytics and tweak or modify your ads to achieve peak performance.

We use these metrics to shape future decisions too. We anticipate your plans will adapt, evolve, and grow over time. We’ll use data to guide and influence our decision-making in the long term. Data also empowers our team to demonstrate the positive impact we have across our selection of client partners.

Why Work With Us?

At Loop Digital, we’re a full-service digital marketing agency. Our PPC strategists will work with your business to create paid search campaigns that generate tangible results. Our expert team continues to refine, build and develop our practices using campaign data, in line with the latest industry innovations and recommendations. This helps us to ensure your ad campaigns remain agile, opening up new opportunities to maximise your return on investment.

A partnership with us always means you’ll get an insight-driven ad strategy, delivered and optimised by industry experts. Your fully-invested account manager will help maintain transparency and form a bridge of communication between your business and our paid search experts.

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Not Seeing The Results You Need From Your Ads?

If you’re looking for support with fine-tuning your Paid Ads or wanting to get started with a new, more efficient PPC strategy, get in touch with one of our Google Ads Experts today.

Recent success story

Northampton Saints team

Northampton Saints

61% ROI for social ads

Having worked with this great client for almost two years, we’ve seen exponential growth during what is still a reasonably small amount of time. Our continued partnership pays testament to the work our team do and the results we generate for our client-partners. We were pleased to highlight to the client that we had vastly surpassed the targets they had outlined to us. One example would be the online store sales generating an increase of 48%, well above the original 5% target. To build brand awareness and to increase sales we created a variety of cross-channel ad campaigns which delivered a 61% ROI for Saints. In fact we had to halt one of our campaigns due to success being so high that they had hit capacity. The club’s website seen a huge influx of organic web traffic it surpassed 100K visits for the first time that season. We’re looking forward to scaling and optimizing these plans in the future to bring even stronger results.

Read Case Study

Our clients say the nicest things

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Loop have been amazing right from the start of our relationship. The team are a great bunch to work with, all of whom are very friendly, knowledgeable and proactive. The website they have put together for us, coupled with the ongoing PPC and SEO support has helped us generate thousands of leads over the past 12 months. Would highly recommend. Justin Amos - Millbrook Business Finance
Thank you very much for everything you have done so far and the positivity you have brought to the process of getting the new website live. Since our first contact, you have all been very helpful, clear with your explanations, responsive to our needs, transparent and professional throughout (particularly given the wider issues of the pandemic, not being able to meet in person etc). Nick Galloway - Budworth Hardcastle
Loop Digital are without doubt one of the most engaged and enthusiastic agencies we work with – and combined with their considerable expertise, our long-term relationship has consistently yielded impressive results. They have helped guide our strategy towards SEO, improving our positioning on numerous keyword targets which has in turn increased incoming website traffic and driven leads within our Ticketing, Retail, Community and Conferencing/Events departments. Loop Digital have also advised us on blog content and helped us to significantly improve the overall health across our owned websites. We look forward to our relationship continuing to develop in future! Northampton Saints
We’ve enjoyed a very professional relationship with Loop Digital from day 1. We’ve been very impressed with their communication through regular meetings and detailed reporting. We have seen an increase in website traffic and also movement on agreed keywords targets which has increased incoming leads. They have also helped guide us on blogs and where and how to position them. They have always been honest with us and not over promised. We hope that the relationship continues to grow. Gary Wallis -  KOMPAN
From the moment I was introduced to Luke at Loop Digital, I was immediately impressed with the professionalism, and more importantly the knowledge showed of our industry. We decided to partner with Loop Digital to boost our website, and within a couple of months had noticed the extremely high attention to detail, not only in terms of increasing rankings, but also in strengthening our website and ensuring that the growth was built on a substantial base. I have nothing but high praise for Loop Digital, and look forward to continuing our relationship. Kieren Wills – Concorde Blinds Direct Ltd
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Let’s discuss your vision

If you’re looking to find out how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. Don’t worry we’re not the sale-sy type, like seriously. We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We’d love to hear all about your plans and what success means for you and your business.

We’re always on the lookout for new clients we can support and go into partnership with, no challenge is too big or too small. We’ve already helped dozens of unique businesses find success through our digital marketing solutions.

01604 806020

Loop Digital Marketing Ltd, First Floor, The Forge, Blisworth Hill Farm, Stoke Road, Blisworth, Northamptonshire, NN7 3DB