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Persona Development Services

Understand who your business is selling to.

Modern consumers are more complex than they have ever been before. With persona development, your business can gain a wider understanding of what engages your customers and what influences them along their buyer’s journey. Many marketing strategies can fail because of a lack of understanding about their target market, don’t let yours be one of them!

Personas are essential to the success of your marketing and wider business because they uncover unique insights about your target market. Whilst it may seem possible to make every one of your customers happy, your personas enable you to distil your key audiences into a single person with a realistic identity.

two customers shopping together

Partners & Accreditations

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Our approach to Persona Development

Discovery

The initial stage in our process is getting to know you, learning how you plan to use your persona research and your goals. In this stage, we’ll also map out how the research phase will work.

Research

We’ll review the variety of collateral made available to us, speaking to key members of your team and analysing historic customer data. We will likely request for a customer survey to be distributed alongside this.

Development

We’ll begin to compile the data gathered to clearly define and refine who your true buyers are. Throughout this, we will also highlight key insights that may be useful further down the line.

Present & Review

With a clear view of who your personas are, we’ll create and walk you through a document containing all of your persona information, this will be your opportunity to make any changes.

What is Persona Development?

Persona development is the process of compiling multiple streams of data and information combined with some educated assumptions to create your buyer persona. Your buyer persona is a semi-fictional representation of your ideal customer. The persona development process is conducted using mostly real data uncovered by a variety of market research techniques.

A persona development document, like the one we create, outlines the user’s demographics, responsibilities, needs, wants, goals, challenges and much more. We include a few fictional personal details to make your character more realistic and personable, providing an additional layer of context. The persona development process equips you with the knowledge and insight to be able to provide exceptional experiences for your customers.

Why your business needs buyer profiles.

Your buyer personas will ultimately form the foundation in which your marketing, sales and service departments deliver to your customers. This research will guide the crucial decision-making process aligned with the needs, wants and challenges of your ideal customer.

Personas can provide your team with a shared and complete understanding of your target market. In addition to this, your research will guide the development of future marketing campaigns, helping to align your approach across your entire organisation.

a small meeting discussing persona development

an employee demonstration

How you can use buyer personas.

You can use your buyer personas to support a variety of decision-making processes, offering a solid rationale for your choices. Ultimately your personas are designed to guide your thinking, ensuring your decisions are aligned to your business and cross-department activities.

It’s worth noting that whilst personas provide direction for your marketing strategy they are also a valuable asset for your service and sales departments. These teams will likely deal with prospective customers and existing customers on a daily basis. Your persona research can help these teams understand them better, with the potential to provide stronger service support or close a sale more effectively.

Why work with us?

At Loop Digital, we follow a strict research process that enables us to deliver and analyse the conclusive buyer data you need. Your personas will become the blueprint for targeting your messaging and enhancing your lead nurturing programme. Empowering you to understand your buyers like never before.

As a Northampton-based inbound marketing agency and HubSpot Partner, our team of marketing experts continue to refine our practices based upon industry-wide developments and innovations. As our digital world continues to change, we change with it.

 

Understand your customers like never before.

If your marketing efforts aren't generating the results you need then it may be time to revisit your market research. Our persona development services will unlock unique insights about your target market. Get in touch with our friendly team to get started.

The proof is in the pudding.

Kompan

182 Increase Google Keyword Positions

Whilst meeting the objectives of the client, we’ve been able to optimise a large number of keyword positions onto the first page, totalling an increase of 182 positions. This also includes improving the ranking of other terms that were already on the first page. Expanding on key term reach, leveraging long-tail keyword opportunities, and in turn, producing better quality traffic.

Read Case Study

Persona Development FAQs

As a rule of thumb, we will never create more than 5 personas for a business, this is to avoid over-complicating your marketing strategy. The exact number will be defined by your business model, goals and target market. We will always recommend starting small and building out when necessary.

You should aim to review your personas every 3-6 months to ensure that everything aligns with your business and is reflective of where your brand is at the time.

Our clients say the nicest things

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Loop have been amazing right from the start of our relationship. The team are a great bunch to work with, all of whom are very friendly, knowledgeable and proactive. The website they have put together for us, coupled with the ongoing PPC and SEO support has helped us generate thousands of leads over the past 12 months. Would highly recommend. Justin Amos - Millbrook Business Finance
Thank you very much for everything you have done so far and the positivity you have brought to the process of getting the new website live. Since our first contact, you have all been very helpful, clear with your explanations, responsive to our needs, transparent and professional throughout (particularly given the wider issues of the pandemic, not being able to meet in person etc). Nick Galloway - Budworth Hardcastle
Loop Digital are without doubt one of the most engaged and enthusiastic agencies we work with – and combined with their considerable expertise, our long-term relationship has consistently yielded impressive results. They have helped guide our strategy towards SEO, improving our positioning on numerous keyword targets which has in turn increased incoming website traffic and driven leads within our Ticketing, Retail, Community and Conferencing/Events departments. Loop Digital have also advised us on blog content and helped us to significantly improve the overall health across our owned websites. We look forward to our relationship continuing to develop in future! Northampton Saints
We’ve enjoyed a very professional relationship with Loop Digital from day 1. We’ve been very impressed with their communication through regular meetings and detailed reporting. We have seen an increase in website traffic and also movement on agreed keywords targets which has increased incoming leads. They have also helped guide us on blogs and where and how to position them. They have always been honest with us and not over promised. We hope that the relationship continues to grow. Gary Wallis -  KOMPAN
From the moment I was introduced to Luke at Loop Digital, I was immediately impressed with the professionalism, and more importantly the knowledge showed of our industry. We decided to partner with Loop Digital to boost our website, and within a couple of months had noticed the extremely high attention to detail, not only in terms of increasing rankings, but also in strengthening our website and ensuring that the growth was built on a substantial base. I have nothing but high praise for Loop Digital, and look forward to continuing our relationship. Kieren Wills – Concorde Blinds Direct Ltd
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Let’s discuss your vision

If you’re looking to find out how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. Don’t worry we’re not the sale-sy type, like seriously. We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We’d love to hear all about your plans and what success means for you and your business.

We’re always on the lookout for new clients we can support and go into partnership with, no challenge is too big or too small. We’ve already helped dozens of unique businesses find success through our digital marketing solutions.

01604 806020

info@loop-digital.co.uk

Loop Digital Marketing Ltd, First Floor, The Forge, Blisworth Hill Farm, Stoke Road, Blisworth, Northamptonshire, NN7 3DB