Intro personas
Prices start from
£650
- Research
- One core persona output
- Internal questionnaire
- Ideal for customers with a small product or service range
Persona Development
Understand who your business is selling to
Modern consumers are more complex than they have ever been before. With persona development, your business can gain a wider understanding of what engages your customers and what influences them along their buyer’s journey. Many marketing strategies can fail because of a lack of understanding about their target market, don’t let yours be one of them!
Why use personas in your marketing
Customer insights
Using personas allows you to gain a profound understanding of your target audience, including their interests and online whereabouts. Armed with this knowledge, you can make informed decisions about selecting the most effective digital marketing channels to engage with your audience.
Service and product development
By understanding your audience’s pain points and preferences, you can create offerings that better meet their needs and will keep them coming back for more.
Marketing communications
Personas provide a deep understanding of your target audience, allowing you to grasp their needs, pain points, behaviours and preferences. This knowledge enables you to tailor your marketing efforts to address their specific concerns and why your products and services will benefit them.
Improve content relevance
When you know who your audience is, you can develop content that speaks directly to their interests, increasing the likelihood of capturing their attention and interest.
Our approach to Persona Development
Discovery
The initial stage in our process is getting to know you, learning how you plan to use your persona research and your goals. In this stage, we’ll also map out how the research phase will work.
Research
We’ll review the variety of collateral made available to us, speaking to key members of your team and analysing historic customer data. We will likely request for a customer survey to be distributed alongside this.
Development
We’ll begin to compile the data gathered to clearly define and refine who your true buyers are. Throughout this, we will also highlight key insights that may be useful further down the line.
Present & Review
With a clear view of who your personas are, we’ll create and walk you through a document containing all of your persona information, this will be your opportunity to make any changes.
What are the typical costs for persona development
The cost of persona development can vary widely depending on several factors such as the complexity of your target audience, however we have put some starting costs together for your reference.
Advanced personas
Prices start from
£1000
- Research
- Several personas
- Internal questionnaire
- Client questionnaires
- Ideally for companies with multiple products or services
Bespoke Solutions
Whatever you need, we can tailor a solution to you and your business. With many years of experience helping a huge and diverse range of customers, we can find the right package for you to reach your business targets.
Claim your Free Audit
Complete the form below and have your results within 24 hours!
"*" indicates required fields
Not sure where to start on your digital marketing journey?
Let’s talk! We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We not only support you, we want to work in partnership to find the right digital marketing solutions for you.
What is Persona Development?
Persona development is the process of compiling multiple streams of data and information combined with some educated assumptions to create your buyer persona. Your buyer persona is a semi-fictional representation of your ideal customer. The persona development process is conducted using mostly real data uncovered by a variety of market research techniques.
A persona development document, like the one we create, outlines the user’s demographics, responsibilities, needs, wants, goals, challenges and much more. We include a few fictional personal details to make your character more realistic and personable, providing an additional layer of context. The persona development process equips you with the knowledge and insight to be able to provide exceptional experiences for your customers.
Why your business needs buyer profiles
Your buyer personas will ultimately form the foundation in which your marketing, sales and service departments deliver to your customers. This research will guide the crucial decision-making process aligned with the needs, wants and challenges of your ideal customer.
Personas can provide your team with a shared and complete understanding of your target market. In addition to this, your research will guide the development of future marketing campaigns, helping to align your approach across your entire organisation.
How you can use buyer personas
You can use your buyer personas to support a variety of decision-making processes, offering a solid rationale for your choices. Ultimately your personas are designed to guide your thinking, ensuring your decisions are aligned to your business and cross-department activities.
It’s worth noting that whilst personas provide direction for your marketing strategy they are also a valuable asset for your service and sales departments. These teams will likely deal with prospective customers and existing customers on a daily basis. Your persona research can help these teams understand them better, with the potential to provide stronger service support or close a sale more effectively.
Ready to boost your website traffic? Let’s talk!
Let’s talk! We’ve got a genuine interest in learning about different businesses like yours , and exploring what goals you want to achieve and why. We not only support you, we want to work in partnership to find the right digital marketing solutions for you.
Related blog posts
Stay in the loop... subscribe to our newsletter for all the latest industry news
"*" indicates required fields