Digital Marketing Insights and News

AI search engines use Large Language Models (LLMs) to understand the context of your query rather than just matching keywords.…

URL structure affects how Google crawls and indexes your pages, how users decide whether to click, and whether AI answer engines like Google AI Overviews or ChatGPT cite your content. 

March 2026 brings a clearer picture of what that shift looks like in practice. AI Overviews are expanding rapidly, zero-click behaviour is accelerating, and platforms are increasingly keeping users inside their own ecosystems rather than sending them out to websites.

Your website should be more than just a digital brochure. In 2026, it should act as your most effective marketing…

Loop Digital is extremely proud and delighted to announce the promotion of Melanie Comerford to Associate Director of Client Services & Delivery!

February 2026 confirmed a shift many SMEs are already feeling, where the customer journey is being compressed, and discovery is becoming more concentrated.

As we move into 2026, Northamptonshire’s business landscape is stronger, more connected, and more opportunity-driven than ever.

There are a lot of websites out there that look good at first glance. Clean layouts, nice colours, trendy fonts.

How are local businesses winning online, and what’s coming next? Northampton’s SME (Small and Medium Enterprise) ecosystem is buzzing, and…