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Google has evolved from being just a search engine to becoming an essential tool for finding geographically relevant information. From booking a restaurant in London to finding a plumber in Manchester, Google automatically tailors search results based on user location, offering more convenience and value for users. This is a process known as localisation.

With the impending sunset of Universal Analytics (UA) on July 1, 2024, businesses need to act quickly to migrate their…

Read Time: 8 minutes Businesses are constantly competing for online visibility, and getting to the top of Google is now…

Read Time: 9 minutes It has been well established that data is the fuel that powers successful businesses and understanding…

Explore the cutting-edge world of digital marketing with our roundup of the best campaigns of 2024. From challenging gender bias…

Search engine optimisation (SEO) has become a critical component of digital marketing, enabling businesses to enhance their online visibility and…

Search Generative Experience (SGE) marks a groundbreaking advancement introduced by Google, harnessing artificial intelligence (AI) to revolutionise the presentation of…

The digital marketing landscape is ever-changing, and March 2024 brought significant developments, particularly with Google’s latest algorithm update. This update,…

Welcome to our February digital marketing industry update! This month has seen a flurry of changes and developments across various…