Selva Kumar

Selva Kumar is a Senior AI Content Strategist at Loop Digital, bringing together a background in digital marketing and content strategy. Over the past five years, he has worked with more than 30 brands across industries including technology, cybersecurity, healthcare, finance, construction, and professional services.

His work sits at the intersection of content and search, from SEO and search-intent research to AI search, Google AI Overviews, AEO, and GEO. He enjoys taking complex subjects, understanding what audiences are really looking for, and turning that insight into clear, useful content that earns visibility and supports wider business goals.

As search continues to evolve, Selva is particularly interested in how AI is changing the way people discover, evaluate, and consume information, and what businesses can do to remain visible and credible in that changing landscape.

Outside of digital marketing, Selva is a keen storyteller and budding novelist. When he isn’t writing about search or content, you’ll usually find him working on stories of his own, with a particular fondness for wonder, imagination, and worlds that don’t quite exist yet.