What Is a Negative Keyword List in PPC?
A negative keyword list in PPC is your campaign’s filter, which tells Google exactly who NOT to show your ads…
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How to Choose a PPC Agency Guide
SMEs waste up to 25% of their paid search budgets through poor targeting, weak strategy, and mismanaged campaigns. That’s money…
Why a Cheap 5-Page Website Won’t Grow Your Business
Many small businesses fall into the same trap, mistaking a cheap 5-page website for a growth tool. Let’s be honest…
Loop Digital September Digital Marketing Industry Update 2025
Read time: 10 mins Is Google breaking the tools we rely on whilst building the future with AI? September 2025…
How to Rank Financial Services Companies: The Complete SEO Guide
The growing digital presence of every kind of business under the sun is making the market extremely competitive for every…
Paid Ads vs Organic Traffic: What Works for Financial Services?
Read Time: 15 Minutes Suppose you’re marketing financial services in the UK. In that case, you’ve probably found yourself staring…
Understanding Your Homeowner Customers: How to Market Effectively
Not every homeowner thinks or buys in the same way and treating them as one group is a costly mistake…
SEO Foundations for Home Improvement Businesses
When it comes to marketing your home improvement services online, keyword research isn’t just about SEO, it’s about understanding your…
Loop Digital August Digital Marketing Industry Update 2025
Read time: 12 Mins Industry Update for August 2025 Welcome to the Loop Digital August 2025 Digital Marketing Industry Update!…
Why EEAT is important for financial services
Read time: 12 minutes If you’re running a financial services website in the UK, you’re playing in the big leagues…
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