Penny is an exceptional Account Manager who excels in building strong client relationships and crafting effective strategies that deliver tangible results. With a wealth of knowledge and experience, including a degree in journalism. Penny finds great fulfilment in her role as an Account Manager, as it allows her to leverage her extensive marketing background and forge meaningful connections with clients. The dynamic nature of her work, where no two days are the same, keeps her motivated and engaged. This variety in her schedule enables her to approach each project with a fresh perspective, ensuring tailored strategies that address unique client needs. Joining the Loop team in 2021, Penny has thrived in our collaborative and innovative environment. Her genuine passion for marketing shines through in her work, and she consistently goes above and beyond to exceed client expectations. Outside of work, Penny’s diverse interests contribute to her holistic approach to life. As a trained yoga teacher, she values the importance of mindfulness and finds solace in meditation. Penny has had the privilege of working with exceptional clients such as PCM Handling and Black Trak, among others. Her dedication to their success, coupled with her strategic insights, has made her a trusted partner and a valued asset. Penny’s professionalism, enthusiasm, and unwavering commitment make her an outstanding Account Manager. Her vast knowledge, coupled with her ability to build strong client relationships and create impactful strategies, sets her apart in the industry.
Posted on 23/05/2023 by Penny Davis
The Advanced Guide to SEO
What is advanced SEO?
Whilst it isn’t a million miles away from your average SEO strategy, advanced SEO techniques involve a more intricate and technical approach to boost a website’s visibility. By implementing advanced SEO strategies, you can enhance your website’s visibility, generate higher traffic, and ultimately drive more conversions for your business.
Traditionally, SEO is divided into three key areas: on-page, off-page, and technical SEO. While basic SEO primarily focuses on optimising on-page elements like content, advanced SEO delves deeper into technical improvements and off-page optimisations. Technical SEO involves optimising aspects of your website, including website speed, mobile responsiveness, architecture, and security. Off-page SEO, on the other hand, focuses on building high-quality backlinks, creating social media signals, and implementing other strategies to enhance your website’s authority and trustworthiness.
Implementing advanced SEO strategies can be challenging and requires a comprehensive understanding of search engine algorithms and the latest SEO trends. For more information on how to plan, build and launch your advanced SEO strategy, download our digital guide.
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