Latest Digital Marketing News: SEO, PPC, AI & Web Updates
Digital marketing changes quickly. Each week, Loop Digital rounds up the SEO, PPC, AI, content, and web developments that could affect how businesses market themselves online.
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Does Blogging Help SEO and Search Visibility?
Blogging and SEO go hand in hand. By creating useful, relevant content around the topics your audience is searching for, you can increase your website’s visibility, target valuable long-tail keywords and strengthen your overall search presence.
What is SEO & Why is it important?
Updated: September 2026 Read time: 15 minutes What is SEO? SEO, or search engine optimisation, is the process of improving…
The Beginner’s Guide to Google Algorithm Update
Introducing the Guide to Google’s Algorithm Updates, your essential companion for navigating the ever-evolving world of search engine optimisation.
The Ultimate Guide to SEO for Accountants
The rapidly evolving digital landscape of AI overviews, dynamic SEO, AEO and GEO learns a new term every day.
SEO – Building Long-Term Equity and Organic ROI
Your website may not appear in AI search results because your content is not structured in a way that AI systems can easily extract, interpret, and reference.
SEO was initially introduced as a concept in the year 1997; ever since, it has gone through vehement alterations as…
Structured Vs Unstructured Citations in Local SEO
Citations remain a crucial, yet often misunderstood, component of local SEO. In the early days of local search, many regarded citations as a quick “ranking hack”.
Loop Digital wins 'Best Web Design & SEO Company 2026 – Northamptonshire'
We’ve got some exciting news to share: Loop Digital has been named Best Web Design & SEO Company 2026 in…
How Do AI Search Engines Like ChatGPT and Google AI Overviews Work?
AI search engines use Large Language Models (LLMs) to understand the context of your query rather than just matching keywords.…
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