Microsoft Advertising Services

Pay per click advertising; Bing Ads Management

Looking to enhance your online visibility in a fiercely competitive market? Supercharge your brand exposure, draw in high-quality leads, and skyrocket your sales with the expertise of Microsoft Ads professionals.

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Microsoft Advertising Services

What are the different types of Bing ads?

Dynamic search ads

The most common form of paid marketing, these ads appear to those already searching for your offerings in Bing’s results pages. They look similar to expanded text ads but automatically target relevant search queries based on your websites content.

App install ads

App Install Ads resemble text ads but include direct links to your apps via a clickable button, leading potential customers directly to the relevant app store for downloading the application. This proves to be an excellent choice for advertisers seeking to oversee and boost app downloads, rather than focusing on website traffic generation.

Bing smart search

Bing Smart Search ads are similar to text ads on the BingAOL and Yahoo search network sites, but formatted for the modern touch experience and displayed in the Windows 8.1 Smart Search results. When possible, these ads will include a preview of your landing page.

Microsoft audience ads

These ads are designed to help advertisers reach their target audiences more effectively by leveraging Microsoft’s audience targeting capabilities. This feature enables advertisers to serve highly relevant ads to an audience who is ready to convert.

Product ads

Products ads include custom images from your own product catalogs (created in Microsoft Merchant Center), plus specific promotional text, pricing and seller details.

Vertical ads

With no keyword requirement, Microsoft AI dynamically generates these personalised ads, yielding more volume, increased click-through rates (CTR) and lower cost per click (CPC) rates. When used appropriately they can bring great results for clients.

How does Microsoft ads management work?

PPC Audit & Keyword Research

Firstly, if you already have a Microsoft Ads account, an in depth PPC audit can provide data based recommendations for your strategy. Our PPC certified experts will analyse what is working and where you can improve your results, focusing on areas such as CPA, impression share, cost savings and ad types. We’ll undertake keyword research to provide details on your opportunities and suggested click budgets to compete in your market. This is delivered back to you in an easily digestible format with a consultation from a PPC expert.

Set Up / Campaign adjustments

In areas where your Microsoft Ads campaigns are excelling, we’ll fine-tune them to unlock their maximum potential. We’ll also craft strategic landing pages and spearhead the creation of innovative new campaigns to further bolster your success.

Monthly Optimisation

Every month, your Microsoft Ads account undergoes dynamic optimisation to adapt to the ever-evolving competitive landscape. Our tasks encompass a comprehensive range of actions, including but not limited to: refining bid strategies, optimising demographics targeting, fine-tuning device-specific bids, conducting thorough keyword evaluations, refining quality scores, conducting in-depth landing page analysis, updating ad copy and reviewing ad extensions for peak performance.

Data Insights

It doesn’t end there! We make sure we keep you in the loop with easily-digestible facts and insights into how your Google ads campaign is progressing. We’ll consistently monitor and improve your campaign based on expert analysis and tracking to ensure we reach your goals.

What are the typical costs for Microsoft Ad management?

Costs are variable and shaped by your objectives and market dynamics. It’s essential to consider two key components: the management fee and your allocated click budget.

Microsoft Ads Audit

Prices start from


  • List of opportunities within existing campaign set up
  • Recommended priority order
  • Full keyword research within industry
  • Detailed campaigns suggested to target
  • ROI review
  • Budget optimisation

Microsoft Ads Management

Prices start from

£1000 / month

  • Optimisation of bids
  • Demographics optimisation
  • Device bid adjustments
  • Keyword reviews
  • Quality scores
  • Landing pages
  • Ad copy reviewed
  • Ad extensions reviewed

Bespoke SEO Solutions

Whatever you need, we can tailor a PPC solution to you and your business. With many years of experience helping a huge and diverse range of customers, we can find the right package for you to reach your business targets.

Claim your Free PPC Audit

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80% growth year on year for sports brand

Alongside other goals, Saints tasked us with increasing online store sales by 5% as well as increasing hospitality bookings, ticket sales and rugby camp bookings.

Northampton Saints - Loop Digital


Return on investment


Increase in sales


Uplift in visitors

Not sure where to start on your PPC journey?

Let’s talk! We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We not only support you, we want to work in partnership to find the right PPC solutions for you.

What are Microsoft Bing Ads?

Microsoft Advertising, formerly known as Bing Ads, is a pay-per-click (PPC) advertising platform developed by Microsoft. They provide an alternative to Google Ads and can be a valuable platform for businesses looking to reach a diverse audience online. Advertisers can tailor their campaigns to specific regions, demographics and interests, making it a versatile tool for digital marketing efforts. However, using both platforms together can be a powerful strategy.

Microsoft Bing Ads

Ecommerce PPC Services

PPC is an incredibly effective tool for e-commerce companies, generating high returns for manageable budgets. Many business owners do not know where to start with paid advertising or just don’t have the time to do it, but with eCommerce growing at a fast pace it’s so important to establish an authoritative PPC presence.

PPC has proven to be one of the most cost effective online marketing strategies and by optimising your microsoft shopping feed you can increase revenue and have an effective ROI as you can set your own budgets. The ecommerce PPC team have years of experience and expertise so your business is in safe hands.

eCommerce PPC Services - Loop Digital

Lead Generation PPC Services

PPC services for lead generation are a strategic digital marketing approach aimed at acquiring potential customers for your business through targeted online campaigns. Imagine reaching eager-to-buy customers precisely when they’re searching for your products and services. Through strategic ad placements on a variety of platforms, we ensure you only pay for clicks, making every investment count. We achieve this by carefully selecting keywords, creating compelling ad copy and optimising landing pages to encourage conversions, such as sign-ups, enquiries or purchase

Our expertly written ads, coupled with highly optimised landing pages guarantee improvements in your conversions. With targeted demographics and location-based targeting, our Microsoft ads campaigns deliver unparalleled click-through and conversion rates. Dominate your market, reap the rewards and transform clicks into sales with our lead generation PPC service.

Lead generation services - Loop Digital

Ready to boost your website traffic? Let’s talk!

For a chat about how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. We’re always on the lookout for new clients we can support and go into partnership with; no challenge is too big or small. We’ve already helped dozens of unique businesses find success through our Microsoft ads services and would love to help you too.

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