Posted on 05/07/2024 by Katie Manning

5 of the Best Website Designs According to the Internet

Website design is a lot more than simply making a good-looking or fancy website, there are times when you come across a site that just makes you stop and think. Most websites tend to just go for a functional design, sticking to the branding of the company for the colour scheme and images, but there are few which push the boundaries and really stand out in what is now a very overcrowded marketplace.

What makes a good website design comes down to a multitude of different features; some design and some technical. From seamless navigation, and use of animation or video, right down to the content that exists on that site, all play an integral role in the overall user experience. In the modern world, everyone is competing for visibility, so what does it take to make a website stand out from the crowd?

As for the following sites, whether it’s the aesthetic, usability, or interactivity, these all struck us as being at the forefront of great web design. Use the following to gain some inspiration for what you could achieve for your business.

What makes a good website design?

A good website design is more than just aesthetics; it’s a carefully crafted balance of form and function. Here are some key elements that contribute to an outstanding website design.

  • The design should clearly state who the business is, what they do, and what visitors can do on the site.
  • The design should resonate with the target audience and be consistent with the brand’s identity.
  • The design should be optimised for mobile, tablet, and other smart devices, ensuring a seamless user experience across all platforms.
  • The design should include appropriate and relevant call-to-action to guide users towards desired actions.
  • The website content should be regularly updated to keep visitors engaged and informed.
  • The website navigation should be clear and easy to use on all devices. Visitors shouldn’t have to struggle to find what they’re looking for. 
  • High-quality visuals, a consistent colour palette, and a clean layout build trust and create a positive first impression.
  • The website shouldn’t just be visually appealing; it should guide users towards taking the desired action, be it a purchase, a sign-up, or a download.
  • Additionally, Integrating artificial intelligence into website design can enhance user experience, personalisation, and automation.

The Internet’s Five Best Websites

Let’s explore five websites that have captured the internet’s attention with their outstanding designs.


Hyer is a private aviation company that connects travellers with private jet charters. Their website caters to a luxury clientele seeking convenient and exclusive air travel options.


(Source: Hyer)

Stand Out Feature of Hyer

Hyer’s website stands out with its sleek, minimalist design that exudes luxury and sophistication. The use of high-quality, full-screen imagery of private jets immediately immerses visitors in the world of premium air travel. 

The smooth scrolling animations and subtle parallax effects create a sense of movement, mirroring the experience of flight. The clean layout and crisp typography ensure that important information and calls-to-action are easily accessible, making the booking process feel as effortless as the flights they offer.


Superlist is a powerful productivity platform that helps individuals and teams organise their tasks and projects. Their website reflects this functionality with a clean and user-friendly design.


(Source: superlist)

Stand Out Feature of Superlist

The standout feature of Superlist’s website is its interactive product demonstration. As users scroll through the page, they’re treated to animated examples of the app’s interface and functionality. 

This dynamic presentation not only showcases the product’s features but also gives visitors a hands-on feel for the user experience. The playful use of colour and geometric shapes adds personality to the design without overwhelming the content, striking a perfect balance between fun and functionality.

Swab the World

Swab the World is a non-profit organisation dedicated to increasing global access to bone marrow transplants. Their website is a powerful example of design used to support a social cause.

Swab the World

(Source: Swab the World)

Stand Out Feature of Swab the World

The most impressive aspect of Swab the World’s website is its powerful use of storytelling and data visualisation. The design incorporates personal stories of patients and donors, humanising the cause and creating an emotional connection with visitors. 

Interactive maps and infographics effectively illustrate the global impact of stem cell donation, making complex information easily digestible. The use of bold typography and a vibrant colour palette captures attention and conveys the urgency of their mission, while still maintaining a hopeful and inspiring tone.

Spotify Design

Spotify Design is a dedicated resource showcasing the design principles and philosophies behind the popular music streaming platform, Spotify.


(Source: Spotify Design)

Stand out feature of Spotify Design

What sets Spotify Design’s website apart is its perfect embodiment of the brand’s personality. The design is a harmonious blend of bold typography, vibrant colours, and playful animations that mirror the energy and creativity of music. The layout is modular and rhythmic, reminiscent of album covers or playlist tiles. 

As users navigate the site, they’re treated to subtle audio feedback, creating a multi-sensory experience that’s uniquely Spotify. The content is well-organised, making it easy for design enthusiasts and potential recruits to explore case studies, articles, and job openings.

Unseen Studio

Unseen Studio is a creative agency specialising in art direction, photography, and filmmaking. Their website is a visual feast that perfectly reflects their artistic approach.

Unseen Studio

(Source: Unseen Studio)

Stand Out Feature of Unseen Studio

The most striking feature of Unseen Studio’s website is its innovative navigation and immersive project showcases. Instead of traditional menu items, the site uses an unconventional grid system that reveals content as users hover over different areas. This creates an exploratory experience that encourages visitors to engage with the site actively. 

Each project showcase is a miniature world of its own, with custom animations and interactions that bring the work to life. The design pushes the boundaries of web technology while remaining intuitive and performant, truly living up to the studio’s name by revealing the “unseen” potential of web design.

Build An Outstanding Website with Loop Digital

While these five websites represent some of the best designs on the internet, achieving such a level of excellence requires expertise and experience. This is where Loop Digital comes in. We specialise in creating custom website solutions that not only look stunning but also deliver results for your business.

Think of us as your digital architects. We don’t just build websites; we craft unique online experiences that capture the essence of your brand and resonate with your audience. Our secret? A perfect blend of creativity, technical expertise, and a deep understanding of what makes your business tick.

Success Story of Transforming Bluebell’s Online Presence

Let’s take a look at how we’ve worked our magic for one of our fantastic clients – Bluebell IT Solutions

Bluebell IT Solutions, a premier provider of cloud services, IT consultancy, and telecom services, came to us with a challenge: they needed a website that truly reflected their expertise and could attract more clients. Here’s how we tackled it:

  • We ditched the clunky website builder and created a sleek, custom theme that loads faster than you can say “IT solutions”.
  • We made sure the site looks fab and functions flawlessly on everything from smartphones to desktops.
  • We worked closely with Bluebell’s team, we crafted content that showcases their services and expertise in a way that’s both informative and engaging.
  • We seamlessly transferred all their SEO elements to the new site, ensuring they didn’t lose any ground in search rankings.
  • We didn’t just build the site we are also providing ongoing maintenance to keep everything perfect and on track.

The result is a stunning, high-performance website that perfectly captures Bluebell’s professional image and helps them attract more clients.

Reach Out to Loop Digital for your Digital Transformation

Whether you’re after a complete digital transformation like Bluebell or just need to spruce up your existing site, we’re here to help. Don’t let your online presence hold you back any longer. 

From responsive layouts that look great on any device to SEO optimisation that helps you climb those search rankings, we’ve got all bases covered. Reach out to us today, and let’s start crafting your digital success story!

Katie is our exceptional Lead Designer who possesses an innate passion for designing websites and creating captivating themes and aesthetics. Her unparalleled dedication to producing innovative solutions that address client needs and reshape user perceptions is truly commendable. Katie finds immense gratification in crafting tangible designs that leave a lasting impact. Equipped with a comprehensive university degree in Computer Management and Web-Based Studies, Katie brings a wealth of knowledge to the forefront of her role at Loop. Her educational background empowers her to leverage cutting-edge technologies and industry best practices to deliver exceptional design solutions. Katie’s expertise shines through her ability to revamp websites, logos, and brands, allowing clients to showcase their business in a fresh and illuminating manner. Her keen eye for detail and creative flair breathe new life into digital assets, providing a platform for clients to shine in their respective industries. In addition to her professional pursuits, Katie’s passion for baking serves as a testament to her creative nature and attention to detail. This dedication extends beyond her design work and fuels her ability to approach each project with meticulousness and care. Her ability to understand clients’ unique requirements and translate them into captivating designs has garnered her praise and established her as a trusted design partner. Katie’s professionalism and unwavering enthusiasm make her an invaluable asset to our team. Her expertise in website design, coupled with her dedication to delivering tangible results, sets her apart as a Lead Designer. Clients can expect nothing short of exceptional designs that elevate their brand, captivate their audience, and drive success.

Looking for your next opportunity?

Digital marketing careers

We’re always on the lookout for talented individuals to join our ever growing team. If you think you’d be a great match for Loop Digital, we’d love to hear from you.

Loop Digital Team Picture
Google Partner - Loop Digital
GA4 - Loop Digital
Google Ads - Loop Digital
Semrush - Loop Digital
MailChimp - Loop Digital
CIM - Loop Digital
Chartered Marketer - Loop Digital
Microsoft Ads - Loop Digital
WordPress - Loop Digital
Google Partner - Loop Digital
GA4 - Loop Digital
Google Ads - Loop Digital
Semrush - Loop Digital
MailChimp - Loop Digital
CIM - Loop Digital
Chartered Marketer - Loop Digital
Microsoft Ads - Loop Digital
WordPress - Loop Digital

Stay in the loop... subscribe to our newsletter for all the latest industry news

"*" indicates required fields

© 2024 Loop Digital Marketing Ltd - All Rights Reserved - Company number: 09284217