Storytelling with the power of video
Are you looking for a way to connect with your audience on a deeper level and make a lasting impression? Video has the ability to convey emotions, tell a story, and engage audiences in ways that no other medium can.
How video can enhance your marketing
Videos can improve your website’s search engine optimisation (SEO). Search engines, like Google, often prioritise video content, so having videos on your website can increase its visibility in search results.
Social media impact
With the increasing use of smartphones and mobile devices, videos are easily consumable on the go. Mobile users are more likely to engage with video content.
Videos enable you to tell compelling stories about your brand or products. Storytelling resonates with audiences and can leave a lasting impression
Video marketing provides valuable metrics and analytics to track performance. You can measure views, engagement, click-through rates, and conversion rates to assess the effectiveness of your videos.
Embracing video marketing can give you a competitive edge. Many businesses have recognised the value of video, and staying ahead in this trend can set you apart from competitors.
Improved conversion rates
Video marketing can lead to higher conversion rates. Studies have shown that including videos on landing pages or in email campaigns can significantly boost conversion and sales.
How does the video creation process work?
Storyboarding and scripting
First we plan the structure of your video by creating a storyboard for approval. This visual representation outlines scenes, shots, and transitions. Alongside this, a script that includes dialogue, narration, or key points to convey in the video are produced.
Filming and animation
From the storyboard, any video footage is captured. We pay care and attention to lighting, framing, and audio quality during the filming process.
This is when all the filming and animation created comes together; timing, transitions, visual effects, and audio enhancements. Any extra titles, captions and music are then added as needed.
When the final video has been produced it can then be promoted via marketing channels such as social, email and paid campaigns.
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Not sure where to start with your videos?
Let’s talk! We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We not only support you, we want to work in partnership to find the right video marketing solutions for you.
What are the different types of video marketing?
Video production is a lot of work, but it’s absolutely worth it once you have the final product. Before you get started, think about what kind of video you want to make. Here’s some examples:
- Explainer videos
- Product videos
- Event Videos
- Documentary videos
- Virtual reality
- Augmented reality
Engage your audiences with video
With our video marketing services, you can engage your audience in a way that simply isn’t possible with text-based content or images. Video content allows you to create a more immersive experience for your audience, capturing their attention and keeping them engaged for longer periods of time.
Video content offers a range of creative opportunities that can help you connect with your audience on a deeper level. You can use video to showcase your products or services, share customer testimonials, provide how-to guides or tutorials, or even tell your brand story in a more engaging and memorable way.
Expand your reach with a full digital marketing plan
Successful marketing strategies require a holistic approach that leverages different types of multimedia content. That’s why our Video Marketing Services are designed to work seamlessly with our other content services, such as social media marketing, email marketing, and content marketing.
Ready to boost your website traffic? Let’s talk!
For a chat about how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. We’re always on the lookout for new clients we can support and go into partnership with; no challenge is too big or small. We’ve already helped dozens of unique businesses find success through our video services and would love to help you too.
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