Posted on 30/05/2023 by Penny Davis

The Beginner's Guide to SEO

Getting started with SEO.

The beginner's guide to SEO - Loop Digital

Introducing the Beginner’s Guide to SEO, your gateway to understanding the fundamentals of search engine optimisation. This amateur guide is designed to empower marketing professionals like you with the knowledge and tools necessary to navigate the dynamic world of SEO. In this guide, we’ll take you on a step-by-step journey, demystifying the intricacies of SEO and helping you optimise your website to its fullest potential. You’ll gain a deep understanding of how SEO works and its profound impact on your business’s online presence.

From keyword research to on-page optimisation, we’ll provide you with practical strategies that can be implemented right away. SEO is an indispensable aspect of digital marketing, and by following our guide, you’ll acquire the expertise and knowledge necessary to stay ahead of the competition in today’s competitive online landscape.

What’s in your beginner’s SEO guide?

  • Introduction to SEO
  • How do search engines work?
  • The three elements of SEO
  • Ranking signals: What really matters?
  • Keyword research
  • Link building
  • Tracking and measuring success
  • Summary

Download guide

Penny is an exceptional Account Manager who excels in building strong client relationships and crafting effective strategies that deliver tangible results. With a wealth of knowledge and experience, including a degree in journalism. Penny finds great fulfilment in her role as an Account Manager, as it allows her to leverage her extensive marketing background and forge meaningful connections with clients. The dynamic nature of her work, where no two days are the same, keeps her motivated and engaged. This variety in her schedule enables her to approach each project with a fresh perspective, ensuring tailored strategies that address unique client needs. Joining the Loop team in 2021, Penny has thrived in our collaborative and innovative environment. Her genuine passion for marketing shines through in her work, and she consistently goes above and beyond to exceed client expectations. Outside of work, Penny’s diverse interests contribute to her holistic approach to life. As a trained yoga teacher, she values the importance of mindfulness and finds solace in meditation. Penny has had the privilege of working with exceptional clients such as PCM Handling and Black Trak, among others. Her dedication to their success, coupled with her strategic insights, has made her a trusted partner and a valued asset. Penny’s professionalism, enthusiasm, and unwavering commitment make her an outstanding Account Manager. Her vast knowledge, coupled with her ability to build strong client relationships and create impactful strategies, sets her apart in the industry.

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