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Social Media Marketing Services

Engaging your social media community with valuable content.

Your organic social media presence can often be one of the most challenging things to get off the ground. Businesses fall into a trap of posting the same repetitive content day in day out and seeing no impacts across their business. Getting started can feel overwhelming and it’s one of the key hurdles that stop businesses like yours from reaping the benefits of social media.

Organic social media continues to be one of the key survival tools for businesses to thrive in competitive markets. Native social marketing empowers brands to build communities, encourage engagement and drive traffic to their websites. Organic social supports you to humanise your brand, interact with loyal followers and join in on conversation across all major platforms, Facebook, Instagram, Twitter, Linkedin.

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Our approach to Social Media Marketing

Research

In order to build a solid social media strategy we to understand your business, goals and target market. This is to ensure we craft content that resonates with your audience and reaches the right people.

Strategy

Your social media strategy will ultimately determine which channels will provide the optimal performance and results for your business.

Implement

Distributing high-quality content, engaging visuals and expert copywriting aligned harmoniously with your brand. Giving your followers a reason to take direct and valuable action.

Evolve

As your business evolves your social media strategy can evolve with you. Through careful monitoring and optimisation, we can ensure your business is taking advantage of every opportunity.

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What is Social Media Marketing?

Social media marketing is essentially the process of creating high-quality content for each appropriate social media platform to drive engagement and naturally promote your business. Organic social media enables brands like yours to connect with your audience to help them understand your brand and provide value in order to build and nurture relationships.

Social media is great for increasing your company audience and exposing you to potential clients or customers. In addition to this, it also helps hugely when building a reputation for your brand, across B2C and B2B markets. Having a strong social media presence supports your brand image, asserting your business as a trusted thought-leader.

At Loop Digital we have a wealth of knowledge in crafting strong social media strategies and delivering high-quality content that meets or exceeds the needs of our client partners. With the added option of our team managing your social channels, you can free up time to focus on what’s important to your business.

Powerful Social Media Marketing Strategies

Crucial to the success of all of your social media activities, your strategy will form the foundation and guide the future decision making of your social media plan. We will create your bespoke social strategy in collaboration with your business, this enables us to gain the strongest understanding of your target market.

Using these insights, our team can uncover your ideal buyer’s preferred media consumption, favoured channels, as well as key pain points and challenges. This ensures we create messages that reach the right people and resonate with your target audience.

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Expert Social Media Management

Social media management has become a critical yet commonly overlooked task for many businesses. Whilst there are many strings to this bow, tasks commonly involve the posting of content, social listening, collaborating with other influencers and engaging with your community. Increasingly users are engaging with brands online, irrespective of whether the interaction sentiment is positive or not which can carry their own risk to your brand reputation.

Keeping on top of your social media accounts can be a time-consuming and resource-draining task. That’s why our expert social media managers are dedicated to maintaining your brand engagement and reputation. You can trust our social experts will dedicate the time and energy to create your impactful social media strategy.

Paid Ads & Organic Integrated Approach

Whilst social media ads can be a great asset for your brand, they work the strongest when accompanied by organic content. By combining social media ads with native publishing you can ensure your business engages with your existing audience whilst expanding into new or similar target markets. This hybrid approach empowers your business to captivate more of the social media real estate, supporting you to break through the noise of our very busy social feeds.

Social media advertising platforms are now more powerful and insightful than they’ve ever been before. Enabling you to target your desired buyers down to the smallest detail. The foundation of many integrated social media strategies is serving organic content to delight your followers while your paid ads and sponsored content attract new eyes to your brand.

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Social Media Analytics & Optimisation

One of the best things about social media marketing is how every interaction can be tracked and correctly attributed to the success of your business. Home to a team of social media experts, we love data. All of the decisions we make, big or small, are guided by cold, hard data. This also happens in realtime too. To help maximise your return on investment we’ll continually review your social media performance and adapt your approach based upon what is likely to achieve optimal results.

We use these metrics to shape future decisions too. We anticipate your plans will adapt, evolve, and grow over time. We’ll use data to guide and influence our decision-making in the long term. Data also empowers our team to demonstrate the positive impact we have across our selection of client partners.

Why Work With Us?

As a Northampton-based digital marketing agency specialising in social media marketing, we continue to learn, advance and develop our internal processes following the latest industry innovations. As our digital world continues to change, we change with it.

A partnership with us always means an insight-driven strategy and a fully-invested account manager for complete transparency. Whilst our eyes will always remain on the prize, your ROI, we always put your business growth at the centre of everything we do. Combining all of this with our years of experience and knowledge, we’re on to a winner.

 

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Start Growing Your Business With Social Media Marketing

If you’re interested in a social media strategy that can bring success and growth to your business, get in touch with our team of social media experts today.

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Recent success story

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SpaceVac

Online visibility doubled in 6-months

To increase brand visibility and awareness for SpaceVac we produced a variety of blog content that illustrated the unique value proposition of the business and their products. Helping to strengthen users understanding of their offering and the numerous benefits. Further down the line we continued to offer further recommendations for conversion rate optimization opportunities and other elements to take the site to the next level. The Results: despite the unusual working climate we’ve all experienced in 2020 going into 2021 we’ve seen some great progress made throughout the first 6-months of this year. After the initial implementation of our solution we’ve continued to provide both recommendations and action numerous optimisations. In the last 6-months we’ve been able to double SpaceVac’s online visibility compared to the previous period.

Read Case Study

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Our clients say the nicest things

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Loop have been amazing right from the start of our relationship. The team are a great bunch to work with, all of whom are very friendly, knowledgeable and proactive. The website they have put together for us, coupled with the ongoing PPC and SEO support has helped us generate thousands of leads over the past 12 months. Would highly recommend. Justin Amos - Millbrook Business Finance
Thank you very much for everything you have done so far and the positivity you have brought to the process of getting the new website live. Since our first contact, you have all been very helpful, clear with your explanations, responsive to our needs, transparent and professional throughout (particularly given the wider issues of the pandemic, not being able to meet in person etc). Nick Galloway - Budworth Hardcastle
Loop Digital are without doubt one of the most engaged and enthusiastic agencies we work with – and combined with their considerable expertise, our long-term relationship has consistently yielded impressive results. They have helped guide our strategy towards SEO, improving our positioning on numerous keyword targets which has in turn increased incoming website traffic and driven leads within our Ticketing, Retail, Community and Conferencing/Events departments. Loop Digital have also advised us on blog content and helped us to significantly improve the overall health across our owned websites. We look forward to our relationship continuing to develop in future! Northampton Saints
We’ve enjoyed a very professional relationship with Loop Digital from day 1. We’ve been very impressed with their communication through regular meetings and detailed reporting. We have seen an increase in website traffic and also movement on agreed keywords targets which has increased incoming leads. They have also helped guide us on blogs and where and how to position them. They have always been honest with us and not over promised. We hope that the relationship continues to grow. Gary Wallis -  KOMPAN
From the moment I was introduced to Luke at Loop Digital, I was immediately impressed with the professionalism, and more importantly the knowledge showed of our industry. We decided to partner with Loop Digital to boost our website, and within a couple of months had noticed the extremely high attention to detail, not only in terms of increasing rankings, but also in strengthening our website and ensuring that the growth was built on a substantial base. I have nothing but high praise for Loop Digital, and look forward to continuing our relationship. Kieren Wills – Concorde Blinds Direct Ltd
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Let’s discuss your vision

If you’re looking to find out how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. Don’t worry we’re not the sale-sy type, like seriously. We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We’d love to hear all about your plans and what success means for you and your business.

We’re always on the lookout for new clients we can support and go into partnership with, no challenge is too big or too small. We’ve already helped dozens of unique businesses find success through our digital marketing solutions.

01604 806020

info@loop-digital.co.uk

Loop Digital Marketing Ltd, First Floor, The Forge, Blisworth Hill Farm, Stoke Road, Blisworth, Northamptonshire, NN7 3DB