Posted on 29/06/2022 by Melanie Comerford

Your Essential Guide to Content Marketing

Learn how to create impactful digital marketing strategies with the power of content. Discover how you can enhance your brand awareness and generate valuable leads today.

The essential guide to content marketing - guide - Loop Digital

Essential Concepts in Content Marketing

Content marketing is a broad term for marketing that leverages the power of content creation and publishing of materials online. A content marketing strategy is then centred around choosing the right content, whether it be videos, blogs or social media posts to provide to your customers at the right stage in their buyer’s journey. Over 70% of digital marketing experts are now actively investing in content marketing to supercharge their digital strategies. With the right content marketing strategy your business can improve your brand awareness, secure sales and increase your revenue for the long-term.

Contents of the guide:

Introduction to Content Marketing
The Different Types of Content Marketing
How-To Create Purposeful Content
How-To Create Your Content Strategy
Measuring Success
The Best Tools For Content Marketing

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Melanie Comerford CMktr

Mel is our Partner Strategy & Delivery Manager and also a CIM Chartered Marketer, a testament to her commitment to excellence in the field. But Mel’s contributions don’t stop at the office door. Beyond her professional endeavours, she leads an active life as a qualified run leader and dedicated volunteer. Her experience in these roles has streamlined her leadership and teamwork skills, making her an invaluable asset when it comes to collaborating on projects and ensuring their success. Her sharp insights, strategic thinking, and knowledge have made her a backbone in our team’s ability to drive results for clients in this industry. Mel will make sure that we can approach marketing challenges from all angles and deliver outstanding results for our clients.

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