Your Essential Guide to Content Marketing

Category(s): Content Marketing

What is Content Marketing?

Content marketing is a broad term for marketing that leverages the power of content creation and publishing of materials online. A content marketing strategy is then centred around choosing the right content, whether it be videos, blogs or social media posts to provide to your customers at the right stage in their buyer’s journey. Over 70% of digital marketing experts are now actively investing in content marketing to supercharge their digital strategies. With the right content marketing strategy your business can improve your brand awareness, secure sales and increase your revenue for the long-term.

Contents of the guide:

  • Introduction to Content Marketing
  • The Different Types of Content Marketing
  • How-To Create Purposeful Content
  • How-To Create Your Content Strategy
  • Measuring Success
  • The Best Tools For Content Marketing
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Why Your Business Needs Content Marketing.

Whether you’re a small to medium-sized business or a multinational corporation, the digital landscape is there to help you reach your ideal customers. However, without a comprehensive content marketing strategy, you can’t deliver the right message to the right customer at the right time.

When buyers research a product or service, 47% view between 3 and 5 pieces of content before connecting with the sales team. The majority of customers want brands to create engaging content that addresses their pain points and delivers actionable solutions.

Content marketing helps you build long-lasting relationships with customers. Publishing engaging and high-quality engaging content consistently establishes your brand as a thought leader in your industry, generates conversions, and develops relationships with prospects and customers.

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