Posted on 27/08/2025 by Melanie Comerford

The Ultimate Home Improvement Marketing Guide

Introducing the Ultimate Home Improvement Marketing Guide, your all-in-one resource for attracting more homeowners, winning more projects, and building a thriving home improvement business in 2025.

This comprehensive guide is designed specifically for contractors, renovators, and tradespeople who want to take control of their marketing and stay ahead of competitors. Whether you’re a small local business or an established firm, you’ll find actionable strategies that help you get discovered online, earn trust, and convert visitors into loyal customers.

Inside, we cover every stage of the marketing journey – from understanding how homeowners really choose a contractor, to mastering SEO, running profitable Google Ads, leveraging social media, and building a reputation that wins work. Each chapter is packed with practical advice, proven tactics, and real-world examples tailored for the home improvement industry.

Whether you choose to read each chapter online or download the full guide, you’ll gain the insights and tools needed to futureproof your marketing, generate consistent leads, and grow your business with confidence.

Chapters below:

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Melanie Comerford CMktr

Mel is our Partner Strategy & Delivery Manager and also a CIM Chartered Marketer, a testament to her commitment to excellence in the field. But Mel’s contributions don’t stop at the office door. Beyond her professional endeavours, she leads an active life as a qualified run leader and dedicated volunteer. Her experience in these roles has streamlined her leadership and teamwork skills, making her an invaluable asset when it comes to collaborating on projects and ensuring their success. Her sharp insights, strategic thinking, and knowledge have made her a backbone in our team’s ability to drive results for clients in this industry. Mel will make sure that we can approach marketing challenges from all angles and deliver outstanding results for our clients.

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