Latest Digital Marketing News: SEO, PPC, AI & Web Updates
Digital marketing changes quickly. Each week, Loop Digital rounds up the SEO, PPC, AI, content, and web developments that could affect how businesses market themselves online.
Digital Marketing Insights and News
Welcome to Loop Digital's Marketing Insights and News, your go-to source for the latest in digital marketing. Stay updated with expert insights, industry trends, and innovative strategies to boost your online presence.
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Critical PHP security vulnerabilities: what it means for your website
The PHP security team has announced an emergency security release to fix two critical vulnerabilities in PHP, the programming language that powers WordPress and a large share of websites worldwide, including all of the websites we host.
How to Optimise Blog Content for SEO
Read Time: 9 minutes. Updated: October 2026. To optimise blog content for SEO, start by understanding what your audience is…
Luke Kennedy Recognised as AI Search Optimisation MD of the Year 2026
We’ve got some exciting news to share from Loop Digital. Our Managing Director and Founder, Luke Kennedy, has been named…
Does Blogging Help SEO and Search Visibility?
Blogging and SEO go hand in hand. By creating useful, relevant content around the topics your audience is searching for, you can increase your website’s visibility, target valuable long-tail keywords and strengthen your overall search presence.
What is SEO & Why is it important?
SEO, or search engine optimisation, is the process of improving your website and wider online presence…
The Beginner’s Guide to Google Algorithm Update
Introducing the Guide to Google’s Algorithm Updates, your essential companion for navigating the ever-evolving world of search engine optimisation.
Loop Digital Celebrates a Landmark Year of Industry Recognition in 2026
We have been thrilled to see our team recognised through several digital marketing awards in 2026 for work spanning campaign performance, web design, SEO, innovation and client service.
Why Measurement is Getting Harder
Your website may not appear in AI search results because your content is not structured in a way that AI systems can easily extract, interpret, and reference.
What is an AEO strategy, and how do you implement one?
Your website may not appear in AI search results because your content is not structured in a way that AI systems can easily extract, interpret, and reference.
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