Posted on 16/10/2020 by Luke Kennedy
Instagram Growth: Let’s be REEL!
In the world of social media marketing, everyone is talking about Instagram Reels! Reels is the brand new Instagram feature that allows you to record and edit 15-second multi-clip videos!
Why has Instagram implemented this exciting new feature? They felt the competition.
Let’s be #Reel here – Instagram is ruthless! They want to be number one and the thought of everyone jumping over to TikTok, well, Instagram didn’t take that very lightly! So, what did they decide to do? Create their version! And it’s on FIRE.
So how can Instagram Reels benefit your business? Keep reading this blog to find the next social media marketing strategy for you.
Strategy For A Wider Audience
Creating Reels is a great strategy for reaching a wider audience with engaging and creative content! There is a new space on the Explore page on Instagram completely dedicated to Reels, meaning that if you create Reels then they may appear there. This means your content will be visible to a much wider audience! 50% of Instagram users use the explore page every month, according to Omnicore.
As Instagram Reels is still a new feature there isn’t as much competition, so you could even potentially go viral with a creative Reel! Instagram wants this feature to be a huge success so they will be giving extra attention to accounts that are uploading great Reels!
It’s so important for marketers and businesses to adapt in the ever-changing world of social media! Businesses should play around with Reels and think about how you can integrate them into your current marketing strategy. Take time to think about what kind of content you can make which still reflects your brand’s voice.
You’ll see Instagram Reels, just like TikTok, has a lot of dancing videos. But that doesn’t mean that you have to start getting people dancing around the office – thankfully. Create engaging content your business’s audience wants to see! Just a few examples are office tours, 5 myths about your industry, how-to videos, product reviews, and behind the scenes content!
You can show the progression of building a product from start to finish with stop motion videos. This is where one scene ends and jumps into the next, which is a very popular type of short-form content right now. Making these short videos on Instagram Reels is a great way to grab the attention of your audience and make them feel involved with your business.
Building A Connection With Your Audience
Social media provides businesses with the opportunity to connect with their customers and potential customers like never before! You can create incredibly strong connections online and completely smash your competition if you build up a connected community on your social platforms. Think of Instagram Reels as another way to show off your personality, just be human and have fun with it! People buy from people and the more your audience feels like they know you, well, the more they will trust you. And guess what? The more trustworthy you are, the more likely people are to buy from your business.
I highly recommend you to give it a go, who knows … you might reely love it!
For digital marketing guidance, get in touch with our team today. Call us on 01604 806020 or visit our contact page today.
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