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Inbound Marketing Agency

An affordable, full solution for your business.

Inbound Marketing is a full end-to-end digital marketing solution for your business. One of the latest innovations to come out of the industry, brands all over the world are shifting their marketing approach to inbound. Businesses have recognised that in today’s world, it’s become increasingly difficult to stand out in the crowd.

This non-disruptive method of marketing is all about providing value to your prospects, leads and customers. Creating a self-sustaining cycle that directly translates into your business’s growth. Whilst every inbound strategy we craft at Loop Digital is bespoke, they all follow an omnichannel approach. Leveraging a mix of the leading marketing tactics from SEO and content to email and social media. Why? Because a multifaceted approach guided by key customer insights helps maximise their impact and your bottom line.

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Our Inbound Marketing Packages

Starter

  • SEO Website Review
  • Competitor Analysis
  • Marketing Strategy Development
  • Buyer Profile/Persona Creation
  • Analytics Setup

Pro

  • Starter plus…
  • HubSpot CRM Setup & Integration
  • Blogging
  • PPC Management
  • Email Marketing

Premium

  • Starter + Pro plus…
  • Lead Scoring
  • Video Marketing
  • Social Media Marketing
  • MOFU/BOFU Offer Creation

Partners & Accreditations

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Our approach to Inbound Marketing

Attract

Enticing the right people with valuable content that understands their pain points and challenges. Encouraging your visitors to see your business as a trusted knowledge source.

Engage

Focusing on retaining first-touch interest by leveraging marketing automation technology and content optimisation techniques to nurture relationships, guiding them to the next stage.

Convert

Turning your prospects into leads and customers. Utilizing conversion rate optimisation tactics and retargeting strategies to influence your users to take your desired actions.

Repeat

The inbound process doesn't end there. This cycle needs to be maintained through close monitoring and optimisation. Maximising the efficiency of your strategy to provide your business with optimal results.

What is Inbound Marketing?

The Inbound Marketing methodology is fundamentally about attracting customers to your business, not the other way around. This can be a challenge for many businesses, whether it’s down to a lack of visibility or overall brand awareness. By leveraging the right inbound marketing channels and tactics we can help get your business the recognition it deserves.

Inbound Marketing strategies commonly leverage a variety of multimedia content, from blogs and video marketing to social media and email marketing. Combining these with cross-channel communication to ensure that your messages reach the right people, at the right time.

Why Your Business Needs Inbound Marketing

Consumer behaviour has shifted, the way they conduct research, their buying processes, their service expectations have all evolved. Inbound Marketing strategies cater for this shift, covering all stages of the buyer’s journey from awareness, consideration to decision. With inbound, your business can be supported by an all-in-one marketing strategy that is purpose-built for the modern world.

Whilst direct mail, print and broadcast marketing will continue to serve their purpose for a handful of businesses. Brands looking to accelerate their growth and provide genuinely valuable experiences to their customers need to invest in an inbound marketing programme or risk falling behind.

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HubSpot Partner Agency Certified

At Loop Digital we’re backed by the world-leading inbound marketing software platform; HubSpot. As a HubSpot certified partner and HubSpot agency, we will work alongside you to grow and transform your business.

With the right management, expertise, and tools, we can set you up for long-term success, fast-tracking your visitors into trusted and returning customers.

Grow Your Brand Awareness

Often a key challenge for businesses, with inbound marketing, even the smallest of brands can gain worldwide recognition online. Start getting the right eyes on your products and services by expanding the organic reach of your business.

This crucial visibility can be achieved using an omnichannel approach. With expertise across SEO, content marketing, automation and paid advertising we have all of the core capabilities to create an effective inbound programme. As we enhance your brand visibility online, your prospects will find your business naturally, illustrating you as a trustworthy and authoritative body.

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Increase Your Return on Investment

Inbound marketing tactics are often considerably cheaper to implement and maintain than traditional outbound methods like broadcast and print advertising. Studies have shown that inbound leads are 62% cheaper to obtain than outbound leads.

Traditional outbound marketing techniques are often a resource drain for many businesses, costing both time and money with little guarantee of a positive result. The inbound methodology enables businesses like yours to promote their brand in a much more cost-effective way.

Attract Better Quality Traffic

Both the quantity and quality of the traffic your website generates has a huge influence on your business’s bottom line. The ability to attract a steady stream of high-quality traffic is the key to securing conversions and ultimately sales for your business.

With inbound marketing, your strategy will be centred around providing valuable content for your prospects, leads and customers. This content will be targeted at your buyer personas, a fictitious representation of your ideal buyer. By aligning your content to your target market over time you’ll attract leads who are interested in your brand, service or products. The people who are most qualified to make a purchasing decision.

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Create Valuable User Experiences

Consumer behaviour has evolved over the years, and now your prospects want and expect more from your business. The typical buying journey has expanded dramatically, with the research stage taking considerably more time. This elongated pathway means your business needs to provide further encouragement and influence before closing a sale.

With high-quality content and personalised experiences within your arsenal, you can help your customers solve their problems, meet their needs and build your relationship. This is not only a great way to gain brand credibility but build trust with your prospective and existing customers.

Why Work With Us?

As a Northampton-based inbound marketing agency, our team of marketing experts continue to refine our practices based upon industry-wide developments and innovations. As our digital world continues to change, we change with it.

A partnership with us always means an insight-driven strategy and a fully-invested account manager for complete transparency. As a local inbound marketing company, our eyes remain on the prize, your ROI, we always put your business growth at the centre of everything we do. Combining all of this with our years of experience and knowledge, we’re on to a winner.

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Learn How Your Business Can Grow Better With Inbound Marketing

Explore how your business can enhance its visibility, convert more leads into customers and increase momentum for business growth today. Get in touch with one of our Inbound Marketing specialists.

Recent success story

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Kompan

40% increase in organic traffic

Having worked with this fantastic client over the last two years we have seen exponential growth for the business. KOMPAN UK informed us that after conducting one of our SEO projects the UK website was ranking no.1 for traffic, lead generation, and sales - this was out of 42 European websites! As a result of this fantastic work, KOMPAN UK made further investments into their SEO marketing. Whilst meeting the objectives of the client, we’ve been able to optimise a large number of keyword positions onto the first page, totalling an increase of 182 positions. This also includes improving the ranking of other terms that were already on the first page. Expanding on key term reach, leveraging long-tail keyword opportunities, and in turn, producing better quality traffic.

Read Case Study

Our clients say the nicest things

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Loop have been amazing right from the start of our relationship. The team are a great bunch to work with, all of whom are very friendly, knowledgeable and proactive. The website they have put together for us, coupled with the ongoing PPC and SEO support has helped us generate thousands of leads over the past 12 months. Would highly recommend. Justin Amos - Millbrook Business Finance
Thank you very much for everything you have done so far and the positivity you have brought to the process of getting the new website live. Since our first contact, you have all been very helpful, clear with your explanations, responsive to our needs, transparent and professional throughout (particularly given the wider issues of the pandemic, not being able to meet in person etc). Nick Galloway - Budworth Hardcastle
Loop Digital are without doubt one of the most engaged and enthusiastic agencies we work with – and combined with their considerable expertise, our long-term relationship has consistently yielded impressive results. They have helped guide our strategy towards SEO, improving our positioning on numerous keyword targets which has in turn increased incoming website traffic and driven leads within our Ticketing, Retail, Community and Conferencing/Events departments. Loop Digital have also advised us on blog content and helped us to significantly improve the overall health across our owned websites. We look forward to our relationship continuing to develop in future! Northampton Saints
We’ve enjoyed a very professional relationship with Loop Digital from day 1. We’ve been very impressed with their communication through regular meetings and detailed reporting. We have seen an increase in website traffic and also movement on agreed keywords targets which has increased incoming leads. They have also helped guide us on blogs and where and how to position them. They have always been honest with us and not over promised. We hope that the relationship continues to grow. Gary Wallis -  KOMPAN
From the moment I was introduced to Luke at Loop Digital, I was immediately impressed with the professionalism, and more importantly the knowledge showed of our industry. We decided to partner with Loop Digital to boost our website, and within a couple of months had noticed the extremely high attention to detail, not only in terms of increasing rankings, but also in strengthening our website and ensuring that the growth was built on a substantial base. I have nothing but high praise for Loop Digital, and look forward to continuing our relationship. Kieren Wills – Concorde Blinds Direct Ltd
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Let’s discuss your vision

If you’re looking to find out how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. Don’t worry we’re not the sale-sy type, like seriously. We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We’d love to hear all about your plans and what success means for you and your business.

We’re always on the lookout for new clients we can support and go into partnership with, no challenge is too big or too small. We’ve already helped dozens of unique businesses find success through our digital marketing solutions.

01604 806020

info@loop-digital.co.uk

Loop Digital Marketing Ltd, First Floor, The Forge, Blisworth Hill Farm, Stoke Road, Blisworth, Northamptonshire, NN7 3DB