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Email Marketing Services

Send the right message to the right customers at the right time.

Email marketing has always been a powerful marketing technique, as other tactics rise and overtake traditional methods, email has remained consistently effective. To demonstrate its growth, the number of email users is anticipated to reach 4.5 billion over the next few years.

A carefully planned and executed email marketing strategy is crucial to the success of your email campaigns. At Loop Digital, we craft powerful email strategies leveraging research into your target market. This supports us to deliver messages that are tailored to their needs, style and intent influencing direct and valuable action from your recipients.

a young lady looking at her emails on a laptop

Partners & Accreditations

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HubSpot Inbound Certified Logo
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Our approach to Email Marketing

Research

To create the best-performing email campaigns, we need to understand your target audience. A strong understanding of their pain points and challenges will enable us to distribute emails that resonate.

Strategy

Your email marketing strategy, we will work with you to determine what types of email we will leverage that will help us achieve your goals and business mission.

Execute

We’ll harness your customer data, website analytics, campaign activity to deliver high-quality visuals alongside engaging written content from our expert copywriters.

Optimise

As your business evolves your email strategy can evolve with you. Through careful monitoring and optimisation, we can ensure you are receiving the maximum efficiency out of your email marketing strategy.

What is Email Marketing?

Email marketing is essential when a brand sends commercial emails to list of contacts to promote their products or services. Commonly used as an additional branch to a wider digital marketing strategy, the goal of email marketing is to ultimately generate sales. But it is also leveraged as a powerful tool to build brand advocacy and loyalty.

A strong email marketing strategy focuses on meeting your target audience where they are in their buyer’s journey. This supports your business to send brand messages that resonate with the target market. Email marketing is so much more than blanket marketing to your database, with modern technology, we have the ability to segment and target your emails to the people most likely to find value from your content and influence action.

At Loop Digital we have a wealth of knowledge and expertise in creating and executing various email marketing campaigns, complete with expert copywriting and high-quality visuals. With the right management, skills, and tools, we can set you up for long-term success, fast-tracking your leads into trusted and returning customers.

Email marketing campaigns, done right.

You may have heard the phrase ‘email marketing is dead’ and we’re here to tell you that simply isn’t true. Almost 60% of B2B businesses say that email marketing is their most effective channel at generating revenue. With the right management and content, email can deliver powerful results with a great return on your investment.

Email promotions and campaigns are one of the awesome ways you can harness the power of email marketing, and our creative team love an opportunity to think outside the box. That’s where all the magic happens. More and more, brands have to come up with inventive email campaigns to engage their target audience, and if you do it right, the results can be spectacular. In addition to the campaign itself, our tech and design team build unique content for your email campaigns that are optimised and accessible on mobile and other smart devices.

email notification on smart phone device

a man looking at his emails on smart phone

Nurture your leads & build relationships.

Modern customer journeys are often disjointed and elongated, it’s crucial your business can reach out to your prospects at the right time, failing to do so can disrupt the relationship you have with the customer. With an integrated CRM, we can monitor where your prospects are in their buyer’s journey. This then enables us to craft and personalise messages to individuals or groups of users based upon who is ready for a sale, contributing to a seamless user experience.

Whilst we know that sales are often the key driver for your business’s success. The ability to nurture long-lasting relationships with your customers should also be on the top of your priority list. Why? Because a relationship built on trust can convert your average customer into a brand advocate. These loyalists then play a huge role in attracting new customers to your brand via word of mouth and other referrals.

Email marketing for eCommerce.

Unlock the full potential of your customers by sending highly targeted and personalised campaigns designed specifically to drive impact and sales. Whilst high-quality copywriting is ingrained into everything we do at Loop Digital. For your sales campaigns, we’ll craft effective headlines, copy and calls-to-action that encourage opens, click-throughs and sales.

If you’re looking to engage more of your clients or customers and improve your customer retention then our email marketing strategies are perfect for you. Our eCommerce email marketing plans encourage your shoppers to buy from you again and again. Helping to improve customer advocacy and maximise your long-term profitability.

a man purchasing products online

marketing automation platform

Marketing automation & workflows.

We’ve already highlighted that email marketing is a highly-effective and profitable tool to build and grow relationships with your leads and customers. With automation and comprehensive workflows, your business can automate this process, saving precious time and resources.

By harnessing the power of a modern CRM like HubSpot, you can set individual triggers and criteria to distribute emails to the right people at the right time. Alongside this, within the high-quality emails, we’ll leverage incentives and progressive persuasion to drive action and influence engagement across every stage of the buyer’s journey. To learn more about our marketing automation services, head over to our Marketing Automation & Workflows page.

Why work with us?

As a Northampton-based digital marketing agency specialising in email marketing and lead nurturing, we continue to learn, advance and develop our processes based upon the latest industry innovations. As our digital world continues to change, we change with it.

A partnership with us always means an insight-driven email strategy and a fully-invested account manager for complete transparency. Whilst our eyes will always remain on the prize, your ROI, we always put your business growth at the centre of everything we do. Combining all of this with our years of experience and knowledge, we’re on to a winner.

 

Start engaging your leads with email marketing

If you need a more effective way to nurture your visitors and leads through their buyer's journey and generate more sales then our email marketing solution can help. Get in touch with our friendly team to get started.

The proof is in the pudding.

SpaceVac

182 Increase Google Keyword Positions

Whilst meeting the objectives of the client, we’ve been able to optimise a large number of keyword positions onto the first page, totalling an increase of 182 positions. This also includes improving the ranking of other terms that were already on the first page. Expanding on key term reach, leveraging long-tail keyword opportunities, and in turn, producing better quality traffic.

Read Case Study

Email Marketing FAQs

In most cases yes. We will require access to a CRM that enables us to create email campaigns, either drag and drop or HTML, and distribute them to your chosen contacts. If you don’t have a CRM we can get you set up on one of our trusted email marketing platforms.

Yes. We will only distribute emails to contacts who have “freely given, specific, informed and unambiguous consent” to comply with the latest GDPR rules and regulations. Loop Digital will not be liable, accountable or responsible for any data mishandling, breaches or infringements of the GDPR legislation.

This will depend on the platform you’ve chosen to host your email marketing and the limits of your selected package. If you would like us to set you up on a trusted platform, we'll discuss your email requirements prior to selecting a package.

We can. If you just need us to get you started with the build and design of your emails we’re more than happy to put together a couple or a suite of email templates for your desired platform like HubSpot or Mailchimp.

Our clients say the nicest things

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Loop have been amazing right from the start of our relationship. The team are a great bunch to work with, all of whom are very friendly, knowledgeable and proactive. The website they have put together for us, coupled with the ongoing PPC and SEO support has helped us generate thousands of leads over the past 12 months. Would highly recommend. Justin Amos - Millbrook Business Finance
Thank you very much for everything you have done so far and the positivity you have brought to the process of getting the new website live. Since our first contact, you have all been very helpful, clear with your explanations, responsive to our needs, transparent and professional throughout (particularly given the wider issues of the pandemic, not being able to meet in person etc). Nick Galloway - Budworth Hardcastle
Loop Digital are without doubt one of the most engaged and enthusiastic agencies we work with – and combined with their considerable expertise, our long-term relationship has consistently yielded impressive results. They have helped guide our strategy towards SEO, improving our positioning on numerous keyword targets which has in turn increased incoming website traffic and driven leads within our Ticketing, Retail, Community and Conferencing/Events departments. Loop Digital have also advised us on blog content and helped us to significantly improve the overall health across our owned websites. We look forward to our relationship continuing to develop in future! Northampton Saints
We’ve enjoyed a very professional relationship with Loop Digital from day 1. We’ve been very impressed with their communication through regular meetings and detailed reporting. We have seen an increase in website traffic and also movement on agreed keywords targets which has increased incoming leads. They have also helped guide us on blogs and where and how to position them. They have always been honest with us and not over promised. We hope that the relationship continues to grow. Gary Wallis -  KOMPAN
From the moment I was introduced to Luke at Loop Digital, I was immediately impressed with the professionalism, and more importantly the knowledge showed of our industry. We decided to partner with Loop Digital to boost our website, and within a couple of months had noticed the extremely high attention to detail, not only in terms of increasing rankings, but also in strengthening our website and ensuring that the growth was built on a substantial base. I have nothing but high praise for Loop Digital, and look forward to continuing our relationship. Kieren Wills – Concorde Blinds Direct Ltd
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Let’s discuss your vision

If you’re looking to find out how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. Don’t worry we’re not the sale-sy type, like seriously. We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We’d love to hear all about your plans and what success means for you and your business.

We’re always on the lookout for new clients we can support and go into partnership with, no challenge is too big or too small. We’ve already helped dozens of unique businesses find success through our digital marketing solutions.

01604 806020

info@loop-digital.co.uk

Loop Digital Marketing Ltd, First Floor, The Forge, Blisworth Hill Farm, Stoke Road, Blisworth, Northamptonshire, NN7 3DB