Account Review - Ideal if you don’t have an active account
If you don’t yet have a Google Ads account (or you’ve got an old, paused one), this review helps you understand the best way to get started — without wading through jargon.
Paid Search Marketing Services in the UK
Get More of the Right Customers with PPC services
Paid search marketing services are designed to do one thing: bring in the right leads at the right time. With a tailored pay per click advertising (PPC) service, your business can dominate the search engine results page (SERP) right when potential customers search for your products or services. Instead of waiting months for results, paid search management delivers quality lead generation and drive traffic in days, giving your sales team the opportunities needed to grow.
Why Paid Search Matters for Your Business
Paid search (or paid media) isn’t about chasing traffic, it’s about connecting your business with people who are actively searching for what you offer. With a tailored pay per click management service, you can:
- Reach customers at the exact moment they’re ready to buy.
- Target with precision through audience targeting and strategic bidding strategies.
- Generate leads in days, not months.
- Fully control your cost per click, budget, and ROI.
- Gain clarity with measurable results.
For many UK businesses, PPC marketing services become the top-performing source of enquiries, thanks to robust ppc strategy and ongoing optimisation by a ppc expert.
Trusted by a portfolio of brands:
Types of Paid Search Advertising
Paid search and paid media isn’t one-size-fits-all. The right channel (or mix of channels) depends entirely on your audience, your objectives, and the type of products or services you offer. For some businesses, a single channel is all that’s needed to generate results. For others, success comes from combining several platforms into one integrated strategy. Here’s how the main options compare:
Google Ads – From high-intent Search campaigns to Shopping for eCommerce and Performance Max for broad visibility, Google Ads remains the cornerstone of any paid search campaign
Bing Ads – Don’t overlook the millions of users searching outside of Google. Bing Ads offer cost-effective reach and can capture audiences that competitors often miss.
LinkedIn Ads – Perfect for B2B campaigns, LinkedIn allows you to target professionals, business owners, and decision-makers with pinpoint accuracy.
Facebook & Instagram Ads –With advanced targeting and creative formats, these platforms are ideal for driving brand awareness, engagement, and conversions within highly visual, social environments.
Complete Paid Search Solutions
Once you’ve identified the right paid search platform for your business, the next step is choosing the type of campaign that will best achieve your goals. Different campaign formats serve different purposes — some are designed to capture high-intent leads, while others focus on building awareness or re-engaging past visitors. From text-based search ads to highly visual shopping, display, and video campaigns, each option offers unique advantages. Understanding how they work helps you select the right mix for your strategy and ensures your budget is spent where it delivers the strongest results.
Search Campaigns
The most common form of paid advertising, these text-based ads appear when users are actively searching for your products or services on platforms like Google and Bing. Perfect for capturing high-intent traffic ready to convert.
Shopping Campaigns
Ideal for eCommerce businesses, shopping ads showcase product images, prices, and details directly in search results. They allow potential customers to compare options instantly, giving you a competitive edge before they even click.
Performance Max Campaigns
Google’s all-in-one campaign type that uses AI to run across multiple channels — Search, Display, YouTube, Maps, and Gmail — helping you reach the right audience with minimal guesswork.
Display Campaigns
Visual, image-led ads that appear across Google’s partner websites. Great for brand awareness and keeping your business visible beyond search results.
Video Advertising
Leverage platforms like YouTube to deliver engaging, targeted video campaigns that build awareness, tell your story, and capture attention.
Remarketing Ads
Re-engage users who have already visited your website but haven’t converted. These campaigns keep your brand top-of-mind and encourage users to return and take action.
Social Media Ads
Target audiences on platforms such as Facebook, Instagram, and LinkedIn. With advanced targeting based on interests, behaviours, and demographics, social ads are ideal for both awareness and conversions.
How does a paid management service work?
PPC Audit & Keyword Research
At the outset, our certified experts conduct an in-depth PPC audit of your existing account (if any) or perform comprehensive keyword research for new campaigns. This audit provides data-driven recommendations for your PPC strategy, analysing what’s working, identifying areas for improvement, and focusing on critical metrics like cost per acquisition (CPA), impression share, cost savings, and ad types. We also undertake extensive keyword research to uncover opportunities, suggest optimal click budgets, and help you compete effectively in your market. Our findings are presented in an easily digestible format, accompanied by a consultation with a PPC expert to discuss insights and recommendations.
Set Up / Campaign Adjustments
We optimise existing PPC campaigns and create new ones tailored to your business goals. Underperforming campaigns are revamped with fresh ad copies, targeting, and bidding strategies. New campaigns are built from scratch to align with your objectives and audience. High-converting landing pages are crafted to maximise conversions and overall campaign performance.
Monthly Optimisation
Your PPC campaigns undergo continuous optimisation to stay competitive and effective. This includes bid optimisation, demographic targeting adjustments, click-through rate optimisations, device bid adjustments, keyword reviews, quality score amendments, landing page analysis, ad copy reviews, and ad extension updates. This proactive approach ensures your campaigns adapt to changing market conditions, audience behaviours, and platform updates, maximising your return on investment (ROI).
Data Insights
Transparency is prioritised, with your dedicated account manager providing detailed monthly reports and insights on your campaign’s performance. These reports highlight success areas, improvement opportunities, and actionable recommendations for the upcoming month. We foster a collaborative partnership, keeping you informed and involved in the decision-making process for your PPC campaigns.
PPC Advertising for Every Industry
Paid search advertising isn’t limited to one type of business, the beauty of PPC is its flexibility. No matter your sector, campaigns can be tailored to reach the right audience at the right time, helping you maximise return on ad spend.
We work with businesses across a wide range of industries, including:
- Finance – Attract new clients in a competitive market with campaigns designed to build trust and generate high-quality leads.
- Sports & Fitness – Drive memberships, ticket sales, and event registrations by targeting fans and active audiences.
- IT & Technology – Reach decision-makers searching for software, IT support, and digital solutions.
- Home Improvement – Showcase services like windows, kitchens, and renovations to homeowners actively looking for upgrades.
- Retail & eCommerce – Showcase products directly in search results with shopping ads, attract new customers, and boost online sales.
And that’s just the start, from local service providers to nationwide brands, our PPC strategies adapt to your industry and goals. Whether you’re looking to boost enquiries, grow online sales, or raise brand awareness, paid search ensures your business gets seen by the people who matter most.
PPC Audits & Reviews
Not sure whether your paid media account is working hard enough, or you don’t have one yet? We offer both a quick starter review and deep-dive audits that deliver clear, prioritised actions you can actually use. (We also provide a free starter snapshot to give you an immediate view — our paid reviews and audits go much deeper and include practical next steps.)
Beginner PPC Audit - One campaign, one platform
Perfect for small advertisers or those running a single live campaign. This standalone audit highlights quick wins and fixes that improve performance immediately.
Advanced PPC Audit - Multi-campaign, multi-platform strategy
For businesses running multiple campaigns or looking for a strategic growth plan. This is an in-depth audit plus a strategic roadmap for scaling your PPC.
PPC Management
Every business is different, which is why we’ve created flexible PPC management packages to suit your goals, budget, and level of experience with paid advertising. Whether you’re just getting started, ready to scale, or looking for a fully managed solution, our packages are designed to deliver results at every stage of your growth.
Choose the package that best fits your needs:
Beginners Package
Affordable starting point for generating leads quickly
Ideal for new advertisers looking to test PPC without a big commitment. This package focuses on launching a single campaign designed to drive immediate results and build momentum.
Growth Package
Ideal for businesses that have tested PPC and want stronger, scalable results
Perfect for those with some PPC experience who want to expand. This package includes performance audits, campaign optimisation, and a growth plan tailored to your goals.
Premium Package
Best suited for businesses seeking high-growth campaigns with full creative and optimisation support
Designed for ambitious brands ready to scale aggressively. This all-in-one solution includes multi-platform strategy, advanced analytics, ad creative support, and ongoing optimisation.
80% growth year on year for sports brand
Alongside other goals, Saints tasked us with increasing online store sales by 5% as well as increasing hospitality bookings, ticket sales and rugby camp bookings.
61%
Return on investment
148%
Increase in sales
50%
Uplift in visitors
Local PPC Expertise
Paid search advertising works best when it’s tailored not only to your industry, but also to your location. Whether you’re looking to attract customers in your town or expand into new areas, our local PPC strategies help you appear in front of the people most likely to convert.
We provide dedicated PPC services across multiple locations, such as:
- Milton Keynes
- Northampton
- London
- Bedford
- Aylsebury
- and more…
Frequently Asked Questions for paid media services
Paid search marketing services use platforms like Google Ads and Bing Ads to place your ppc ads in front of people who are actively searching for your products or services. Unlike SEO, results are immediate if you have an existing account, and campaigns can be scaled based on performance.
A pay per click management service covers everything from keyword research and ad creation to ongoing optimisation and reporting. The goal is to generate the highest possible return on ad spend by reaching the right audience at the right time.
The click budget is set directly with platforms like Google Ads or Bing Ads. This means every pound of your budget goes towards generating clicks and leads—nothing is deducted or hidden.
No. Management fees remain consistent and do not change based on how much you spend on clicks. This ensures transparency and makes it easy to plan and scale campaigns without worrying about unexpected fee increases.
No agency can guarantee exact results, as performance depends on competition, market demand, and budget. However, professional paid search management reduces wasted spend and maximises opportunities for leads and sales.
Campaigns are tracked with conversion tracking, call tracking, and analytics integrations. Detailed reports show clicks, conversions, and cost per lead, making performance measurable and transparent.
Yes. Paid search management allows complete control over budgets. Campaigns can start small and be scaled up as results come in, making PPC accessible to both startups and larger organisations.
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