Mel is our Partner Strategy & Delivery Manager and also a CIM Chartered Marketer, a testament to her commitment to excellence in the field. But Mel’s contributions don’t stop at the office door. Beyond her professional endeavours, she leads an active life as a qualified run leader and dedicated volunteer. Her experience in these roles has streamlined her leadership and teamwork skills, making her an invaluable asset when it comes to collaborating on projects and ensuring their success. Her sharp insights, strategic thinking, and knowledge have made her a backbone in our team’s ability to drive results for clients in this industry. Mel will make sure that we can approach marketing challenges from all angles and deliver outstanding results for our clients.
Posted on 05/01/2024 by Melanie Comerford
December Digital Marketing Industry Update
December brought a whirlwind of changes across the digital industry. Let’s dive into the key updates shaping the digital landscape:
Google is making a big change in digital advertising by limiting cross-site tracking. Starting 4th January, Google will restrict third-party cookies by default, enhancing user privacy and making the online environment more secure.
Additionally, Google is improving its local search ranking algorithm to provide users with more relevant and transparent information. This means if your business is open you are more likely to rank in Google’s search results than if your business is closed. However, we would strongly advise you not to change your hours to try and benefit from this change as you may have customers calling or visiting when you’re not open. This may result in a bad company reputation which could also lead to a potential penalty in the future.
Meta’s social app Threads has expanded its reach by launching in the European Union. This move shows Meta’s commitment to diversifying its social offerings.
Recent research emphasises YouTube’s continued popularity among teens, maintaining its position as the top social app in this demographic. Platforms in general are continuing to compete for the attention of younger audiences.
For advertisers in the Pay-Per-Click (PPC) landscape, there are new tools available such as graphs and comparison charts to provide a better understanding of ad revenue performance. Filters allow a detailed examination of data related to revenue drivers and inventory metrics. TikTok has also introduced Creative Cards to help advertisers create more engaging content.
Digital Marketing News
The latest GfK consumer confidence barometer suggests a mixed landscape where consumers seek reasons for optimism ahead of the holidays, but long-term concerns remain.
Looking forward, a forecast from the Interactive Advertising Bureau (IAB) predicts an increase in advertisers’ spending on creators in 2024, recognising creators as influential in digital marketing.
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