Using SEO to grow IT business's visibility in Buckingham
The Client Goals
The objective for this client was straightforward: to enhance their presence within the Buckingham area. This particular region held strategic significance for the client’s expansion of their managed IT services, as it represented an area well within their service capabilities. Despite this potential, the client had been experiencing a notable shortfall in both web traffic and leads which is why they reached out for our help.
The Marketing Strategy
Upon reviewing the client’s website, it became evident why they were not generating leads in the targeted area. It was not apparent to both users and search engines like Google that they had the potential to cater to customers in that particular region. To initiate the process, we delved into the research data from search console, the client’s analytics and SEMrush.
Armed with this valuable information, we meticulously crafted a robust SEO strategy to align with the client’s objectives. Our mutually agreed-upon approach involved the development of dedicated landing pages, thoughtfully designed to address the service offerings within the specified area, all while maintaining a strong focus on SEO optimisation.
The client stands as a distinguished IT and telecommunications enterprise, rooted in the heart of Northamptonshire. At the very core of their ethos lies an unwavering dedication to prioritising customer service and ensuring unparalleled satisfaction. With a wealth of experience spanning numerous years, the client has consistently delivered top-tier IT and telecommunication solutions meticulously tailored for businesses throughout the entire county.
Distinguishing themselves from the industry norm, the client operates without the intermediary buffer of call centers or third-party subcontractors. Every member of their dedicated team is situated under a single roof, fostering a seamless and cohesive approach to serving their clientele. Their pride is evident in their status as “Gold Delivery Partners” for the esteemed Gamma network and their recognition as Microsoft Silver Partners. These prestigious accreditations are a direct testament to the clients steadfast commitment to upholding the highest standards of quality and service.
The client’s extensive array of IT services encompasses consultancy, hosted IT solutions, telecom services, cloud offerings, specialised work-from-home plans and an array of other offerings, all thoughtfully designed to cater to the diverse needs of their valued customers.
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