Brand Design & Identity Services

Branding That’s More Than Just An Aesthetic.

Now more than ever we are bombarded by different brands throughout every element of our lives, from the moment we wake up to the moment we go to sleep. The market space across every industry and sector has become increasingly more competitive, and for startups, it can be a challenge to establish yourself.

The primary purposes of branding are to help businesses differentiate themselves from the competition and demonstrate their unique proposition. Successful branding and identity strategies empower brands, like yours, to share their brand values with customers, establishing trust over time.

Your brand is so much more than just your logo, as good as it may be. Branding is crucial because it not only leaves a memorable impression on consumers but also sets an expectation for your brand. For branding services that demonstrate to your customers why you’re better, look no further.

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Partners & Accreditations

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Our approach to Branding & Identity


In order for us to put your business in the best position within the market, we need to understand the market. Learning what it is that makes you different and better, your target audience and other aspects.


We’ll work to establish the ‘why’ of your brand and modify or create a set of core values for your brand. Your brand strategy will in time inform your wider business strategy, goals and mission.


The fun bit! We’ll work in collaboration with your business to build you a recognisable and distinct brand. Normally combined with our style guide package, we’ll work on design, colours, logo and tone.


Building your brand is a continuous job, there will likely be tweaks over time and your brand grows. We’re committed to supporting you to evolve your brand as your business develops.

What Is a Brand Identity?

A brand identity is the variety of elements that a business has to distinguish itself from others and allow customers to remember them. Your brand identity should ultimately say what your business is, what your values are and how you represent your company’s ideas. In short, your brand identity should act as the personality of your business.

The purpose of a brand identity is to demonstrate the core elements that make up your business. It’s an embodiment of everything your business is and does for your customers.

At Loop Digital we understand the importance of having a strong brand identity. Your brand identity should be used as a powerful tool to motivate your customers and build business credibility. Whether you’re an established brand or a budding business entering the market we can support you in crafting a bespoke brand that enables you to earn trust and drive sales

Logo Design

Although your logo is not the entirety of your brand identity, it is a vital component that introduces your brand to the world. Your logo enables your prospects, leads and customers to easily recognise your brand across your website, print, email and online ads.

Our experienced graphic design team have all the skills required to build you a custom logo design that you’ll love. We’ll work with you to gain a strong understanding of your business, likes, dislikes, colours and other requirements. Our logo designers will work hard to ensure we deliver a logo that will help you capture the attention your business deserves.

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brand guidelines

Style & Brand Guidelines

Align your business and future-proof your brand with our style and brand guidelines. Your style guide will help communicate your defined rules and standards, outlining how your brand should be represented across all outbound communications. From logo variations to tone-of-voice, your brand guidelines will help maintain absolute brand consistency throughout your entire organisation.

At Loop Digital, we understand the frustration of seeing mismatched fonts, re-touched logos and unlawful colours used by rogue creators. Our team of talented designers will help you build out a style guide that will ensure your business stays on-brand at all times.

Tone of Voice

One of the key elements of any brand is your tone of voice, despite being crucially important, it’s often underutilised or ignored by a number of brands. The language we use is constantly evolving, and we’re not just referring to slang or political jargon. Your tone of voice refers to how you sound to a listener, or more commonly, a reader. Whether it be in a social ad, billboard or website, nailing your tone of voice is a fundamental part of building trust and authority.

Our designers and expert copywriters will work in collaboration to build your business a brand voice that is relevant, consistent and resonates with your target market. Ensuring that your brand is heard but more importantly, listened to. Our tone of voice development service will provide your business with a brand voice that attracts new customers, deepens loyalty and eclipse your competitors.

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Rebranding Solutions

If you feel your business is no longer represented by your brand the way it once did then it may be time for a rebrand. These things can happen over time, not always, but many businesses can find great success in rebranding.

As a professional branding agency, our branding services are not exclusive to startups, we offer bespoke rebranding solutions to established businesses. Your rebrand strategy will be formulated in line with the goals of your business, we won’t enforce a complete overhaul of your brand if you don’t want us to. As the expression goes, if something isn’t broken, don’t fix it.

We’re talking about a breath of fresh air through your brand identity, whether that be aesthetically or your overarching marketing plan. Supporting you in repositioning your brand more positively in your market.

Why Work With Us?

As a Northampton-based digital marketing agency, our team of design experts continue to refine our practices based upon industry-wide developments and innovations. As our digital world continues to change, we change with it.

Our branding experts and brand designers will always put your business growth at the centre of everything we do. Combining all of this with our years of experience and knowledge, we’re on to a winner.


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A Breath Of Fresh Air For Your Brand

If you're interested in branding and identity services get in touch with our team of design experts today. We're dedicated to providing businesses we complete brand identities that their customers trust and love.

Recent success story

protea website on tablet and mobile

Protea Wellness

User-Centric eCommerce Website For Online Growth

With a meticulously designed website, Protea Wellness now has an engaging platform to sell its great range of unique health and wellness products. The website is configured for ease of use for both admins and their front-end visitors. Our team of developers and designers have crafted a bespoke website that harmoniously clicks with the home brand, and influences action from visitors. Similarly, with our other web design and development clients, we continue to manage and maintain their website for total peace of mind. We’re so pleased to have been involved with their online journey and be able to lay the foundations of their online growth.

Read Case Study

Our clients say the nicest things

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Loop have been amazing right from the start of our relationship. The team are a great bunch to work with, all of whom are very friendly, knowledgeable and proactive. The website they have put together for us, coupled with the ongoing PPC and SEO support has helped us generate thousands of leads over the past 12 months. Would highly recommend. Justin Amos - Millbrook Business Finance
Thank you very much for everything you have done so far and the positivity you have brought to the process of getting the new website live. Since our first contact, you have all been very helpful, clear with your explanations, responsive to our needs, transparent and professional throughout (particularly given the wider issues of the pandemic, not being able to meet in person etc). Nick Galloway - Budworth Hardcastle
Loop Digital are without doubt one of the most engaged and enthusiastic agencies we work with – and combined with their considerable expertise, our long-term relationship has consistently yielded impressive results. They have helped guide our strategy towards SEO, improving our positioning on numerous keyword targets which has in turn increased incoming website traffic and driven leads within our Ticketing, Retail, Community and Conferencing/Events departments. Loop Digital have also advised us on blog content and helped us to significantly improve the overall health across our owned websites. We look forward to our relationship continuing to develop in future! Northampton Saints
We’ve enjoyed a very professional relationship with Loop Digital from day 1. We’ve been very impressed with their communication through regular meetings and detailed reporting. We have seen an increase in website traffic and also movement on agreed keywords targets which has increased incoming leads. They have also helped guide us on blogs and where and how to position them. They have always been honest with us and not over promised. We hope that the relationship continues to grow. Gary Wallis -  KOMPAN
From the moment I was introduced to Luke at Loop Digital, I was immediately impressed with the professionalism, and more importantly the knowledge showed of our industry. We decided to partner with Loop Digital to boost our website, and within a couple of months had noticed the extremely high attention to detail, not only in terms of increasing rankings, but also in strengthening our website and ensuring that the growth was built on a substantial base. I have nothing but high praise for Loop Digital, and look forward to continuing our relationship. Kieren Wills – Concorde Blinds Direct Ltd
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Let’s discuss your vision

If you’re looking to find out how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. Don’t worry we’re not the sale-sy type, like seriously. We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We’d love to hear all about your plans and what success means for you and your business.

We’re always on the lookout for new clients we can support and go into partnership with, no challenge is too big or too small. We’ve already helped dozens of unique businesses find success through our digital marketing solutions.

01604 806020

Loop Digital Marketing Ltd, First Floor, The Forge, Blisworth Hill Farm, Stoke Road, Blisworth, Northamptonshire, NN7 3DB