In the home improvement industry, trust is everything. People aren’t just buying a product; they’re letting someone into their home and investing significant money into a project.
Naturally, they want to be sure they’re choosing a reputable, skilled contractor. That’s why online reviews and overall reputation play such a huge role in converting prospects into customers. Let’s delve into how to build and manage a glowing reputation:
Actively Ask for Reviews (and Make It Easy)
A happy client is often more than willing to leave a review – but they might not think to do it on their own. Get into the habit of requesting a review after each job. This can be an email with direct links (“Thank you for choosing us! It was a pleasure renovating your home. Would you mind sharing your experience in a review? [Google Review link] [Facebook Review link]”).
Aim to build a solid base on Google, especially, the quantity and quality of Google reviews strongly influence consumer choice and even your local ranking. For example, having “100+ five-star reviews” isn’t just bragging; it’s a powerful persuasion point you can flaunt on your website and ads.
Respond to All Reviews Professionally
This is key for reputation management. On public platforms, whenever someone leaves a review, reply to it. For positive ones: thank them, perhaps mention you enjoyed the project or that you’re here if they need anything else. This shows anyone reading that you’re attentive and appreciative.
For a negative review (it can happen to even great businesses, you can’t please 100% or sometimes it might be a misunderstanding or frankly an unfair gripe): respond calmly and professionally. Apologise if there was fault or at least for their dissatisfaction, and offer to make it right or discuss offline. Keep it polite and factual, never defensive or aggressive. Future customers judge you by how you handle criticism.
For a full breakdown, see our complete Home Improvement Marketing Guide or book a free consultation with Loop Digital and find out how we can boost your home improvement marketing.
Emir is an invaluable member of our team, serving as one of our esteemed Account Managers. With a profound passion for on-page SEO, he possesses an exceptional talent for discovering innovative ways to optimise websites and enhance their rankings. Joining our organisation, Loop, in 2022, Emir brought with him a wealth of expertise gained from his Bachelor's degree in Marketing Management and Advertising. Currently, he is eagerly pursuing his Master's degree in International Marketing Strategy, further enhancing his comprehensive understanding of the global marketing landscape. Emir thrives on challenges and continuously seeks fresh opportunities to elevate our clients' businesses to new heights. Aside from his professional endeavours, Emir has an unwavering passion for culinary arts and loves to cook up a storm. This ardour for cooking exemplifies his drive, creativity, and meticulous attention to detail, qualities that seamlessly translate into his work as a Digital Marketing Executive. His commitment to delivering exceptional results and his genuine enthusiasm for each project make him a trusted and highly sought-after professional. Emir's profound expertise in on-page SEO, combined with his ambitious pursuit of knowledge and dedication to his clients, make him an invaluable asset to our team. His passion, both in and out of the office, reflects his commitment to excellence, leaving an indelible mark on our clients' businesses.
