Loop Digital Shortlisted for Prestigious UK Search Awards 2025

We’re thrilled to announce that Loop Digital has been shortlisted for the UK Search Awards 2025 in the Best Use of Search – Travel/Leisure (PPC) (Small) category for our campaign with Gigasure, a next-generation travel insurance startup.

Recognition for Outstanding PPC Performance

Our shortlisting celebrates the innovative and performance-driven PPC strategies we designed to help Gigasure stand out in one of the UK’s most competitive industries, travel insurance.

The campaign didn’t just drive clicks; it transformed a brand-new entrant into a serious competitor. By integrating data-driven PPC with SEO foundations, we delivered a measurable business impact and scalable growth in under a year.

What This Means

The UK Search Awards are among the most prestigious honours in the digital marketing industry, recognising excellence, innovation, and measurable success in search marketing.

Being shortlisted among leading UK agencies is an incredible achievement that highlights our team’s expertise, creativity, and commitment to delivering results that matter.

Our Work with Gigasure

When Gigasure entered the crowded travel insurance market, our mission was clear – help the startup launch fast, scale efficiently, and prove its commercial model worked.

We developed a comprehensive full-funnel PPC and SEO strategy that targeted UK travellers at critical decision-making moments, from pre-trip planning to car hire checkouts. By combining high-intent paid search, smart audience segmentation, and conversion-focused landing pages, we built a campaign that achieved short-term results and long-term growth.

How Did We Help Gigasure?

Loop Digital helped Gigasure go from zero to competitive in just 12 months through a tightly engineered, multi-channel PPC strategy.

Our campaign included Google Search, Display, Demand Gen, and Meta Ads (Facebook/Instagram), built around intent-driven audience clusters. Here’s how we delivered success:

• Launch & Learning Phase: We started by identifying high-intent traveller segments, from family holidaymakers to business travellers and Schengen visa applicants, optimising creative messaging to match intent.

• Precision Targeting: Campaigns were structured around travel pain points like “car hire excess” and “avoid desk upsells”, delivering ads that solved real traveller concerns.

• Data-Driven Optimisation: Weekly performance reviews, negative keyword sweeps, and A/B testing ensured spend efficiency.

• Strategic Refinement: During a mid-campaign dip in cost efficiency, we pivoted to prioritise quality over volume, reducing total clicks but significantly improving cost per conversion (CPA) and return on ad spend (ROAS).

• Sustainable Growth: The Schengen Visa campaign became the top-performing segment, consistently achieving the most cost-effective conversions.

Within 12 months, CPA dropped by 78%, and monthly sales increased by 1,711%, reflecting the campaign’s strong performance and optimisation success. Gigasure’s organic visibility also grew from zero to over 1,400 ranking UK keywords, ensuring lasting brand presence beyond paid advertising.

A Team Effort

This success reflects the collaboration between Loop Digital’s talented PPC specialists and the Gigasure team, led by Emir. His partnership-first approach and deep understanding of client needs allowed us to execute strategies that delivered genuine business results.

“We’ve been really impressed with the creativity, responsiveness, and results delivered by the team at Loop. Their digital marketing expertise has made a difference to our online marketing, and we truly value the partnership.”

— E. Suarez, CEO, Gigasure

We’re incredibly proud to be shortlisted and look forward to celebrating this achievement at the awards ceremony.

About the UK Search Awards

The UK Search Awards celebrate the best search marketing campaigns, teams, and agencies across the United Kingdom. The awards recognise innovation, creativity, and measurable success in both organic and paid search marketing. 

Ready to Transform Your PPC Performance?

Our award-shortlisted PPC expertise isn’t just for travel brands. Whether you’re in retail, professional services, finance, IT or any other sector, we create data-driven paid search campaigns that deliver real ROI.

What You’ll Get:

• Strategic campaigns tailored to your business goals
• Transparent reporting and regular optimisation
• Expert management across Google Ads, Microsoft Ads, and social platforms
• A dedicated team committed to your success

Don’t leave your PPC to chance. Discover how our award-shortlisted team can help you reach the right customers at the right time and maximise every pound of your advertising budget. 

Book Your Free 30-Minute Consultation