Marketing Automation & Workflows

Don’t fall behind the curve.

Marketing automation is one of our industry’s latest innovations, rapidly growing in popularity particularly where technology is concerned. In modern-day automation, we’re not just talking about scheduling your email marketing or social media content. It’s now possible to take your users through the entire buyer’s journey in an automated way.

At Loop Digital we’re committed to spearheading the latest technological advances, particularly when it benefits our client-partners. We’ve equipped our teams with some of the leading software available to enable them to craft automated workflows and pipelines that reduce internal costs and increase your return on investment.

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Partners & Accreditations

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Our approach to Marketing Automation


We get to know you and your business. By exploring your buyer personas and objectives we can determine key areas of opportunity, where marketing automation will serve your business best.


In the planning stage , depending on your bespoke configuration, we'll start to map out your automated workflows or pipelines aligned entirely with the buyer's journey, our user-centric approach.


We'll work within your favoured CRM platform to build and execute your marketing automation, with ongoing testing you can be sure that your leads won't slip through the net.


Modern marketing is all about continual refinements and optimisation, we'll consistently review your results and data to make improvements based upon these findings.

What is Marketing Automation?

Marketing automation is the process of using software to automate monotonous marketing work. Whilst all departments across a variety of industries fall victim to wasting time completing repetitive tasks, marketing departments often feel this the most. Whether it be social media posting, email marketing or ad campaign management, marketing automation makes these tasks faster and easier to do.

Marketing Automation solutions.

At Loop Digital we know that sending the right content to the right person at the right time can be a challenge, and for smaller businesses, this currently may not be possible. With the support of Marketing Automation, we can alleviate your internal pressures by automating activities that would normally take up a lot of time or resources.

By implementing automation into your business, your marketing and sales teams will have more time to focus on and prioritise their overarching strategies. Empowering your teams to nurture leads more effectively, bringing in more customers to your business.

a lady talking through customer journeys

marketing automation platform

How does Marketing Automation work?

Typically constructed of landing pages, chatflows, email marketing and many other lead nurturing programmes. We’ll generate a sophisticated process that encourages action when your user is ready, maximising your opportunity to convert your leads into loyal customers. Whilst seamlessly encouraging your users along their journey to purchase. Modern marketing should be about providing value to your prospects, over time, this will be reciprocated for your business. Gone are the days of disruptive marketing!

Marketing automation software also unveils a number of opportunities to optimise internal processes too. Improving the efficiency and alignment of your sales, service, and marketing teams.

No task is too big, or too small.

Whether you’re seeking simple marketing automation that sends personalised emails to leads at the right time or a more complex process made up of a number of unique steps, we’ll accommodate your needs. From full-scale lead nurturing programmes to email automation we can support your business to grow with autonomous marketing.

At Loop Digital, we anticipate the growth and natural evolution of your business, which is why our marketing automation and workflow solutions are designed with scalability in mind. With expertise across the HubSpot and Marketo systems, we can seamlessly integrate our automation strategies and workflow blueprints into your existing Customer Relationship Management platform.

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Why work with us?

As a Northampton-based inbound marketing agency, our team of marketing experts continue to refine our practices based upon industry-wide developments and innovations. As our digital world continues to change, we change with it.

A partnership with us always means an insight-driven strategy and a fully-invested account manager for complete transparency. As a local inbound marketing company, our eyes remain on the prize, your ROI, we always put your business growth at the centre of everything we do. Combining all of this with our years of experience and knowledge, we’re on to a winner.

Improve the efficiency of your digital marketing channels.

If you're interested in learning more about our marketing automation solutions and the benefits they can provide your business, get in touch with one of our automation experts. Get ahead of your competitors now.

The proof is in the pudding.

BP Collins Solicitors

Doubled Organic Traffic in 6-Months

We’ve continued to work with BP Collins for over 3-years now which is a testament to the brilliant results we were able to achieve for them and the strong relationship built between the two companies. Despite the economic slowdown of 2020, during a 6-month project, we saw some fantastic results. This project, alongside many of our other projects, made a huge impact on the business, doubling their organic traffic, and increasing new sessions by over 40%. We also secured 7 top spots in Search for non-branded keywords too, adding to the long-term value of the project.

Read Case Study

Our clients say the nicest things

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Loop have been amazing right from the start of our relationship. The team are a great bunch to work with, all of whom are very friendly, knowledgeable and proactive. The website they have put together for us, coupled with the ongoing PPC and SEO support has helped us generate thousands of leads over the past 12 months. Would highly recommend. Justin Amos - Millbrook Business Finance
Thank you very much for everything you have done so far and the positivity you have brought to the process of getting the new website live. Since our first contact, you have all been very helpful, clear with your explanations, responsive to our needs, transparent and professional throughout (particularly given the wider issues of the pandemic, not being able to meet in person etc). Nick Galloway - Budworth Hardcastle
Loop Digital are without doubt one of the most engaged and enthusiastic agencies we work with – and combined with their considerable expertise, our long-term relationship has consistently yielded impressive results. They have helped guide our strategy towards SEO, improving our positioning on numerous keyword targets which has in turn increased incoming website traffic and driven leads within our Ticketing, Retail, Community and Conferencing/Events departments. Loop Digital have also advised us on blog content and helped us to significantly improve the overall health across our owned websites. We look forward to our relationship continuing to develop in future! Northampton Saints
We’ve enjoyed a very professional relationship with Loop Digital from day 1. We’ve been very impressed with their communication through regular meetings and detailed reporting. We have seen an increase in website traffic and also movement on agreed keywords targets which has increased incoming leads. They have also helped guide us on blogs and where and how to position them. They have always been honest with us and not over promised. We hope that the relationship continues to grow. Gary Wallis -  KOMPAN
From the moment I was introduced to Luke at Loop Digital, I was immediately impressed with the professionalism, and more importantly the knowledge showed of our industry. We decided to partner with Loop Digital to boost our website, and within a couple of months had noticed the extremely high attention to detail, not only in terms of increasing rankings, but also in strengthening our website and ensuring that the growth was built on a substantial base. I have nothing but high praise for Loop Digital, and look forward to continuing our relationship. Kieren Wills – Concorde Blinds Direct Ltd
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Let’s discuss your vision

If you’re looking to find out how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. Don’t worry we’re not the sale-sy type, like seriously. We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We’d love to hear all about your plans and what success means for you and your business.

We’re always on the lookout for new clients we can support and go into partnership with, no challenge is too big or too small. We’ve already helped dozens of unique businesses find success through our digital marketing solutions.

01604 806020

Loop Digital Marketing Ltd, First Floor, The Forge, Blisworth Hill Farm, Stoke Road, Blisworth, Northamptonshire, NN7 3DB