20 May 2022
How To Change Your Website’s Visitors Into Paying Customers
Launching or growing your business online is an exciting period for your brand. Whether it's implementing various...
Marketing automation is one of our industry’s latest innovations, rapidly growing in popularity particularly where technology is concerned. In modern-day automation, we’re not just talking about scheduling your email marketing or social media content. It’s now possible to take your users through the entire buyer’s journey in an automated way.
At Loop Digital we’re committed to spearheading the latest technological advances, particularly when it benefits our client-partners. We’ve equipped our teams with some of the leading software available to enable them to craft automated workflows and pipelines that reduce internal costs and increase your return on investment.
Partners & Accreditations
Our approach to Marketing Automation
We get to know you and your business. By exploring your buyer personas and objectives we can determine key areas of opportunity, where marketing automation will serve your business best.
In the planning stage , depending on your bespoke configuration, we'll start to map out your automated workflows or pipelines aligned entirely with the buyer's journey, our user-centric approach.
We'll work within your favoured CRM platform to build and execute your marketing automation, with ongoing testing you can be sure that your leads won't slip through the net.
Modern marketing is all about continual refinements and optimisation, we'll consistently review your results and data to make improvements based upon these findings.
Marketing automation is the process of using software to automate monotonous marketing work. Whilst all departments across a variety of industries fall victim to wasting time completing repetitive tasks, marketing departments often feel this the most. Whether it be social media posting, email marketing or ad campaign management, marketing automation makes these tasks faster and easier to do.
At Loop Digital we know that sending the right content to the right person at the right time can be a challenge, and for smaller businesses, this currently may not be possible. With the support of Marketing Automation, we can alleviate your internal pressures by automating activities that would normally take up a lot of time or resources.
By implementing automation into your business, your marketing and sales teams will have more time to focus on and prioritise their overarching strategies. Empowering your teams to nurture leads more effectively, bringing in more customers to your business.
Typically constructed of landing pages, chatflows, email marketing and many other lead nurturing programmes. We’ll generate a sophisticated process that encourages action when your user is ready, maximising your opportunity to convert your leads into loyal customers. Whilst seamlessly encouraging your users along their journey to purchase. Modern marketing should be about providing value to your prospects, over time, this will be reciprocated for your business. Gone are the days of disruptive marketing!
Marketing automation software also unveils a number of opportunities to optimise internal processes too. Improving the efficiency and alignment of your sales, service, and marketing teams.
Whether you’re seeking simple marketing automation that sends personalised emails to leads at the right time or a more complex process made up of a number of unique steps, we’ll accommodate your needs. From full-scale lead nurturing programmes to email automation we can support your business to grow with autonomous marketing.
At Loop Digital, we anticipate the growth and natural evolution of your business, which is why our marketing automation and workflow solutions are designed with scalability in mind. With expertise across the HubSpot and Marketo systems, we can seamlessly integrate our automation strategies and workflow blueprints into your existing Customer Relationship Management platform.
As a Northampton-based inbound marketing agency, our team of marketing experts continue to refine our practices based upon industry-wide developments and innovations. As our digital world continues to change, we change with it.
A partnership with us always means an insight-driven strategy and a fully-invested account manager for complete transparency. As a local inbound marketing company, our eyes remain on the prize, your ROI, we always put your business growth at the centre of everything we do. Combining all of this with our years of experience and knowledge, we’re on to a winner.
If you're interested in learning more about our marketing automation solutions and the benefits they can provide your business, get in touch with one of our automation experts. Get ahead of your competitors now.
Recent success story
Having worked with this fantastic client over the last two years we have seen exponential growth for the business. KOMPAN UK informed us that after conducting one of our SEO projects the UK website was ranking no.1 for traffic, lead generation, and sales - this was out of 42 European websites! As a result of this fantastic work, KOMPAN UK made further investments into their SEO marketing. Whilst meeting the objectives of the client, we’ve been able to optimise a large number of keyword positions onto the first page, totalling an increase of 182 positions. This also includes improving the ranking of other terms that were already on the first page. Expanding on key term reach, leveraging long-tail keyword opportunities, and in turn, producing better quality traffic.
Read Case StudyOur clients say the nicest things
If you’re looking to find out how we can provide consistent and sustainable growth for your business, get in touch with our friendly team today. Don’t worry we’re not the sale-sy type, like seriously. We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We’d love to hear all about your plans and what success means for you and your business.
We’re always on the lookout for new clients we can support and go into partnership with, no challenge is too big or too small. We’ve already helped dozens of unique businesses find success through our digital marketing solutions.
Loop Digital Marketing Ltd, First Floor, The Forge, Blisworth Hill Farm, Stoke Road, Blisworth, Northamptonshire, NN7 3DB