150,000+
Customers in year one
How Gigasure won the UK Travel Insurance Market in year one
1,400
UK ranking keywords
CPA ✓
Acquisition target hit
The Challenge
Gigasure came to us as a brand-new travel insurance startup entering one of the UK’s most competitive digital markets, dominated by well-established comparison sites and global insurers with decades of brand authority.
They had no search history, no existing data, and no online presence. In a sector where trust and visibility are everything, they were starting from scratch.
Key challenges they faced:
- Build organic visibility from scratch for a new website.
- Hit pre-determined sales targets within an agreed timescale.
- Cut cost per acquisition while simultaneously scaling conversions.
- Secure rankings for high-intent travel insurance and car hire excess (CHE) searches.
- Capture People Also Ask and AI Overview spots to reach travellers at key decision-making moments.
Our approach
Our strategy focused on capturing UK travellers at the exact moment they needed cover — right before they flew, booked a trip, or chose a hire car. We delivered this in four integrated phases.
Phase 1: Smart forecasting & setup (Month 1)
We began with data-driven forecasting, modelling expected results based on real search volume and conversion rate data to build a realistic, measurable roadmap. From there, we structured a combined PPC and SEO campaign designed to deliver quick wins while laying the groundwork for sustainable long-term growth.
Phase 2: High-intent paid search (Months 1–3)
We launched tightly focused Google Ads campaigns targeting:
- Core car hire excess and travel insurance keywords
- Competitor and brand terms
- Traveller pain-point searches such as “avoid car hire desk fees”
Responsive Search Ads tested messaging like “Cover your excess in 60 seconds” and “Dodge the desk upsell.” Weekly optimisation cycles, negative keyword sweeps, ad copy testing, geo and time-of-day adjustments — kept spend lean and conversions growing.
Phase 3: Building SEO Foundations (Months 2–12)
While PPC drove immediate conversions, we built the organic infrastructure for long-term growth in parallel. This included:
- Full keyword mapping for CHE and travel insurance
- Creation of detailed travel guides and FAQs using schema markup to win People Also Ask placements
- Strategic internal linking to guide readers naturally into the quote journey
Phase 4: Overcoming Start-Up Barriers
We tackled three structural challenges unique to new brands:
- Zero brand trust — resolved by integrating reviews and guarantees early in the quote journey
- Regulatory compliance — a pre-approved ad copy library ensured full FCA-aligned compliance at all times
- Seasonality — smart budget pacing and targeted seasonal content maintained consistent performance across summer and ski peaks
The Results
The results surpassed every target set — delivering immediate ROI from month one and building the organic foundations for long-term scale.
In its first year of operation, Gigasure reached over 150,000 customers.
Revenue was directly attributable to the integrated PPC and SEO campaign with clear, trackable returns.
Over 300 SERP features secured — including People Also Ask answers and AI Overview citations.
Organic visibility grew from zero to 1,400 UK ranking keywords, including 33 top-10 positions.
Cost per sale hit the agreed CPA target, proving the model was commercially scalable.
We’ve been really impressed with the creativity, responsiveness, and results delivered by the team at Loop. Their digital marketing expertise has made a real difference to our online marketing, and we truly value the partnership.
Why it worked
This campaign succeeded because it refused to treat PPC and SEO as separate disciplines. The integrated model meant paid search delivered immediate revenue while organic search built long-term authority — each channel reinforcing the other.
- Integrated strategy:
PPC drove fast conversions while SEO built brand authority and steadily reduced dependence on paid media over time. - Data-led decision making:
Forecasting, real-time tracking, and weekly optimisation ensured every pound of budget was working as hard as possible, with full reporting transparency throughout. - Built to scale:
Every decision — from ad structure to content clusters to schema implementation — was designed to grow with the brand, not just perform in the short term.
Want to be our next success story?
Let’s talk! We’ve got a genuine interest in learning about different businesses like yours, and exploring what goals you want to achieve and why. We not only support you, we want to work in partnership to find the right lead generation solutions for you without any pressure.
Frequently asked questions
For Gigasure, meaningful organic traction began within the first few months, with 1,400 UK ranking keywords achieved across 12 months. Results depend on keyword competition, content quality, and technical SEO foundations.
Yes, through targeting high-intent, lower-competition long-tail keywords first and building topical authority through structured content, new brands can win meaningful visibility even against established players. Gigasure’s 33 top-10 keyword rankings in year one proves this is achievable.
PPC delivered immediate conversions from day one while the SEO foundations were being built. This integrated approach meant Gigasure was generating revenue from the first month while simultaneously building the long-term organic assets that would reduce cost per acquisition over time.
We structured content specifically to win featured SERP positions, using schema markup, AI related relevant content formatting, and detailed travel guides that directly addressed common traveller questions.
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