How Forestry Companies Get More Sales Online with SEO and Digital Marketing

What We Discovered They Actually Needed

When The Log Dog approached Loop Digital, they had four clear objectives:

• Complete Digital Transformation

They were ranking for just 24 keywords when competitors dominated hundreds. To put this in perspective, when someone in Banbury searched “firewood delivery,” “seasoned logs,” or “kiln dried wood,” The Log Dog simply didn’t appear. Their competitors were capturing hundreds of these valuable searches every day while The Log Dog remained invisible.

• Build a Modern, Conversion-Ready Website

Their existing site was losing potential customers at every point of contact. Even when people found their website, the poor mobile experience led customers to be unable to easily browse products, obtain quotes, or contact them.

• Local SEO Dominance

Despite being established in Banbury for years, they were invisible for crucial local searches. When potential customers looked for “firewood near me” or “log delivery Banbury” in Google, The Log Dog wasn’t even on the first page. For a local business, this is like having your shop hidden down an unmarked side street during the Christmas shopping rush.

• Capitalise on Winter Peaks

No systematic approach to capture peak winter demand or sustain off-season visibility. Most firewood businesses experience sharp seasonal fluctuations. For The Log Dog, the challenge was that they lacked a clear strategy to capture the surge in customers searching for firewood during cold seasons and no plan to maintain visibility in the off-season, when proactive buyers were already planning.

• Increase Qualified Traffic That Converts

Getting more website visitors wasn’t enough. The Log Dog needed the right type of visitors. They were missing out on high-intent customers who were ready to buy, instead attracting casual browsers who weren’t converting into enquiries or sales. We needed to target customers actively searching for firewood solutions with immediate purchase intent, not just general interest.

• Build Domain Authority and Credibility

With minimal backlinks and low domain authority, search engines didn’t view The Log Dog as a trusted, established business. This led to even when they did create good content or optimise pages, they struggled to rank against competitors with stronger online authority. Building credibility signals was essential for competing with larger suppliers in search results.

Why The Log Dog Chose Loop Digital

After speaking with several agencies, The Log Dog selected Loop Digital for a simple reason: we understood that seasonal businesses need a different approach.
They needed a team that could handle the technical complexity of modern SEO whilst understanding the unique challenges of capitalising on winter demand and building momentum during quieter months. Our combination of SEO expertise, UX design skills, and WooCommerce development capability meant we could tackle every aspect of their digital transformation under one roof.
Most importantly, we believed in measurement-driven results. Every recommendation would be backed by data, every improvement would be tracked, and every success would be provable.

Phase 4: Content That Converts

Understanding that customers had questions throughout their buying journey, we developed a strategic content calendar aligned with search behaviour and seasonality. Key pieces included Keyword Focus for High-Intent Searches:

“Hardwood Logs Near Me Banbury” – Targeting high-intent local searchers ready to buy

“Seasoned Logs Delivery Banbury” – Capturing local delivery searches with commercial intent

“Best Firewood Banbury” – Capturing AI Overview snippets for competitive search terms

“Reliable Firewood Supplier in Banbury” – Building trust and local authority for branded searches

Blog Content for Different Customer Stages:

“10 Essential Tips for Buying Firewood” – Targeting early-stage researchers exploring their options

“4 Benefits of Using Seasoned Firewood” – Educating customers on quality differences

Each piece was crafted with specific target queries, internal linking strategies, and clear calls-to-action directing readers to relevant product pages.

Traffic Growth

• +171% organic sessions (year-on-year): Nearly tripling monthly organic traffic from search engines, representing real customers actively searching for their services during crucial peak periods
• +140% total sessions (year-on-year): Demonstrating overall digital growth across all traffic sources
• 10× average daily impressions: Transforming from minimal search visibility to dominating local firewood searches in Banbury
• Daily clicks increased 3× (peaking during winter months): The kind of visibility that translates directly into enquiries and orders when customers need firewood most

Search Visibility

• Keywords ranking: 945% increase in search terms they appeared for. From minimal keyword presence to dominating all relevant firewood and delivery searches in the Banbury area
• Backlinks grew 209% from quality referring domains: Establishing The Log Dog as a trusted, authoritative business in search engines’ assessment, enabling better rankings across all content and pages
• Increased organic share: SEO became their primary customer acquisition channel rather than relying solely on word-of-mouth referrals
• Local search dominance achieved: Consistent first-page rankings for high-intent searches like “firewood delivery Banbury” and “seasoned logs near me”

Why This Transformation Worked: Key Success Factors

1. Seasonality-Aware Strategy: Rather than treating The Log Dog like any other business, we developed a strategy that maximised winter peaks while building steady off-season growth through evergreen content and year-round optimisation.
2. Measurement-Driven Decisions: GA4 event tracking provided clear insights into user behaviour, guiding both content priorities and conversion rate optimisation efforts with real data rather than assumptions.
3. Local-First Approach: By prioritising local search signals, citations, and community-relevant content, we ensured The Log Dog appeared prominently where their customers were actually searching.
4. Technical Excellence Meets Content Strategy: Fixing crawlability issues was only the beginning: we then fed the optimised site architecture with high-intent content that answered real customer questions.
5. Frictionless User Experience: Every design decision focused on reducing barriers between customer intent, completed action and enhancing user experience, whether that was making an enquiry or placing an order.