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Tag: Web Development

24 March 2022 by Riain Kerly

Budgeting For A New Website

A question we commonly face as a digital marketing agency is – “how much does a new website cost?”. Well, that’s essentially down to you and your business. We are often surprised that in 2022, many of the enquiries we receive substantially underestimate the costs involved with web design. It’s worth noting that this isn’t […]

7 March 2022 by Peter Dennis

What is CRO & How Your Business Can Benefit?

You’ve invested in a brand new website design. As part of the relaunch, you devote time from the entire team to create a detailed marketing strategy to match your new website. However, despite the new tactics, imagery, and content, you’re not driving leads. This doesn’t mean it’s time to panic, a low conversion rate is […]

12 November 2021 by Peter Dennis

What is Effective Web Design?

Web design is the conceptualisation and creation of content on a website. Encompassing visual and technical web design elements, the design process also refers to apps on mobiles and tablets, as well as desktops. Effective web design has a huge impact on SEO performance, user experiences, and conversion rates. Statistics from 2021 show there are […]

16 April 2021 by Riain Kerly

The Importance of A/B Testing

A/B testing is a research method that allows you to compare two variations of an item or element to see which is more effective to implement. The methodology involves supplying target audiences with two variants at random. For example, two different versions of a webpage, page elements, or email marketing. Showing two variations to different […]

23 August 2018 by Fraser Kerns

What is A/B testing and how can it help increase your conversion rate?

Business owners with an online presence often use A/B testing to definitively figure out the most effective method for online endorsement and marketing strategies for their business. A/B testing can be used to test almost everything from website design and online adverts to sales and marketing emails. 1. Example of A/B testing on a website […]
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