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Tag: Social Media

Why Reputation Management is Important

Now, more than ever your brand’s reputation can make or break a potential sale. Your brand’s reputation is often key to securing new customers and retaining your existing ones. Accumulating a ‘bad rap’ is dangerous territory, even for the biggest of brands. With that said, often reputation management is not high on the list of […]

How To Change Your Website’s Visitors Into Paying Customers

Launching or growing your business online is an exciting period for your brand. Whether it’s implementing various different marketing methodologies and tactics or creating a brand new website to storefront your business online. Let’s be real, this period is where us marketers get to have the most fun! However, being amongst all of the excitement […]

Social Media Marketing in 2022

Social media has been a staple tactic in most marketers’ toolbelts for many years now. Whilst its efficiency is widely debated, we’re here to tell you why and how organic social media still serves its place within your wider marketing strategy.  In 2022, social media is swamped with content, channels and competition. It can often […]

What is Pay-Per-Click & How Your Business Can Benefit

Almost half of all small businesses (45%) use some form of online advertising. One of the most popular forms of paid advertising is PPC, however, PPC is a concept that many marketers are not utilising or managing correctly. This is why we’ve heard before that ‘PPC doesn’t work’, ‘PPC doesn’t deliver results’, and ‘the campaign […]

Getting Started With Your Digital Marketing Strategy

The term digital marketing strategy may seem like another compilation of buzzwords at this point, but your digital strategy is fundamental for driving new business for your company. Whether it be increasing your visibility online, generating new leads or closing sales, your digital marketing strategy will help achieve these goals. Your strategy will also inform […]

5 Ways Content Marketing Will Grow Your Business

Whether you’re a small to medium-sized business or a multinational corporation, the digital landscape is there to help you reach your ideal customers. However, without a comprehensive content marketing strategy, you can’t deliver the right message to the right customer at the right time. When buyers research a product or service, 47% view between 3 […]

The Best Digital Marketing Campaigns of 2021

A lot happened in digital marketing in 2021. From Shoppable posts to AI-automation, there’s so much to keep up with for marketers. To help you out, we’ve created a list of some of the best digital campaigns of the year. As well as everything you need to know about the different campaigns, you can also […]

Digital Marketing Trends and Predictions to Look Out For In 2022

2021 has seen some massive innovations in digital marketing. Despite challenges presented by the pandemic, many marketers have created and hopped on a variety of inventive and original digital marketing trends. Shoppable posts, AI-chat boxes, and interactive content have all grown in popularity throughout 2021. As always new emerging trends are popping up as we […]

Social Media Marketing For B2B Businesses

If you’re a marketer for a B2B business who believes social media marketing doesn’t deserve a spot within your overall marketing strategy, you’re wrong! Social media is here to stay and it’s continuing to grow year after year. A study conducted by the B2B social giant, Linkedin discovered that 75% of C-level and VP-level buyers […]

9 Easy Steps to Effectively Manage Your Social Media

Now more than ever, social media marketing plays a crucial role in gaining recognition and visibility from a business’s target market. A recent study suggests that over 53% of the global population are engaging with at least one social platform, opening up a pool of fresh prospects for businesses to target. Many businesses claim to […]

What is Meme Marketing?

Meme marketing is a type of viral marketing which aims to use memes to achieve a business’s marketing goals. These objectives could be to increase traffic to a website or provide funny insights to an existing customer base, for example. Memes are everywhere on the internet. Trends pop up every second of every day and […]

Inbound vs Outbound Marketing

Many marketers are now switching out their marketing strategies, from traditional outbound tactics to the more efficient inbound marketing. You may still be unsure which is the better path to go down, so we’ve done the hard work for you. Let’s take a look at the details of each strategy as well as some comparisons […]