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Tag: SEO

What Is Your Domain Authority & How To Increase It?

The words ‘domain authority’ may just sound like more SEO jargon, but in actual fact, it’s a really compelling metric that can demonstrate how authoritative your website is. Search engines like Google use hundreds of different ranking factors to determine your web pages’ position in search engine results pages (SERPs).  As with many global tech […]

How To Change Your Website’s Visitors Into Paying Customers

Launching or growing your business online is an exciting period for your brand. Whether it’s implementing various different marketing methodologies and tactics or creating a brand new website to storefront your business online. Let’s be real, this period is where us marketers get to have the most fun! However, being amongst all of the excitement […]

What is Google Business Profile & Why You Should Use It?

Google’s Business Profile Manager enables businesses to be visible and control the information that appears on search engine results pages on Google. This tool equips brands with the ability to also manage how their business appears online with no associated costs, aside from time of course.  Google Business Profiles have been around since 2005 when […]

What are Backlinks in SEO?

The world of SEO can be a tricky place to navigate. If you’re new to SEO you’ll find yourself inundated with various key terms or buzzwords that may mean very little to you. Fear not, we are here to help! SEO and all of the various elements that go into it are a must-have for […]

What is White Label SEO?

White hat SEO is often confused with white label SEO, however, they represent different services. White hat SEO refers to the approved methods digital marketers can use to rank on search engines and attract organic traffic while providing valuable and relevant content to users.  Whereas white label SEO is a service delivered by agencies to other businesses, […]

Increasing Your Sales With SEO

We all know that the survival of any modern business depends on sales, and in this day and age, having a strong, prominent digital presence is required to generate a sustainable stream of sales. To maximise your visibility online and increase your sales, it’s crucial that your business has a well-planned and expertly executed SEO […]

What is Pay-Per-Click & How Your Business Can Benefit

Almost half of all small businesses (45%) use some form of online advertising. One of the most popular forms of paid advertising is PPC, however, PPC is a concept that many marketers are not utilising or managing correctly. This is why we’ve heard before that ‘PPC doesn’t work’, ‘PPC doesn’t deliver results’, and ‘the campaign […]

Getting Started With Your Digital Marketing Strategy

The term digital marketing strategy may seem like another compilation of buzzwords at this point, but your digital strategy is fundamental for driving new business for your company. Whether it be increasing your visibility online, generating new leads or closing sales, your digital marketing strategy will help achieve these goals. Your strategy will also inform […]

The Benefits of Guest Posting

Guest posting, more frequently referred to as ‘guest blogging’ now,  can be one of the strongest online marketing approaches your business can invest in. The effectiveness of guest posting often opens up a debate amongst marketers, however, we believe guest posting can bring great results to your business if executed in the right way. The […]

5 Ways To Gain Awareness For Your Brand

Is the growth of your business being held back by low brand awareness? Whether you’re a well-established business or a new up and coming brand entering the market, brand awareness will be a factor that’s central to your success. “To build brand awareness” is a common goal in many marketers’ overarching strategy but it’s often […]

Why Are Blogs Important For Your Website?

Blogs are articles on a topic and are a highly effective marketing tactic. Generating high-quality, fresh content for your website drives traffic, establishes thought leadership within your industry, and gives you valuable resources to share on social media channels and email newsletters. Blogs are a form of content marketing that is a crucial element within […]

How-to Generate Leads Without Cold Calling

Analysis of the marketing landscape showed cold calling only has a 2% success rate. Cold calling, a common feature of telemarketing strategies, is an unsolicited phone call or visit a person or business where an attempt is made to sell a product or service. Despite being the go-to tactic for many sales staff and marketers […]