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Tag: Sales

How To Change Your Website’s Visitors Into Paying Customers

Launching or growing your business online is an exciting period for your brand. Whether it’s implementing various different marketing methodologies and tactics or creating a brand new website to storefront your business online. Let’s be real, this period is where us marketers get to have the most fun! However, being amongst all of the excitement […]

Increasing Your Sales With SEO

We all know that the survival of any modern business depends on sales, and in this day and age, having a strong, prominent digital presence is required to generate a sustainable stream of sales. To maximise your visibility online and increase your sales, it’s crucial that your business has a well-planned and expertly executed SEO […]

What is Smarketing?

When your sales and marketing teams work together they can achieve great things. Historically, sales and marketing departments have always been perceived to be two separate functions or entities within businesses. Marketing, responsible for content production, advertisements and promotions, whereas sales, are solely responsible to convert these leads into paying customers. Often these two departments […]

What is a CRM? Everything You Need to Know

Even if you haven’t used a CRM before, you’ve likely stumbled across the term before or have some knowledge about them. In the last few years, CRMs have exploded in our industry. This comes with the evolution of the software itself, they’ve become easier to navigate, simpler to learn, and implementation has been streamlined. They’ve […]

How-to Generate Leads Without Cold Calling

Analysis of the marketing landscape showed cold calling only has a 2% success rate. Cold calling, a common feature of telemarketing strategies, is an unsolicited phone call or visit a person or business where an attempt is made to sell a product or service. Despite being the go-to tactic for many sales staff and marketers […]

What is HubSpot?

HubSpot is an American company that offers a variety of digital marketing software. Known as a ‘business growth management platform’, HubSpot is essentially a customer relationship management (CRM) tool. The marketing technology allows you to manage contacts, digital marketing, and nurture leads as well as much more. One of the biggest benefits HubSpot offers is […]

How to Measure ROI of Your Digital Marketing Campaigns

With all of your paid digital marketing activities, you should always be able to determine a return on your investment. Uncovering these costs can help you establish what is and what isn’t supporting the wider success of your business. Determining what is drawing in profit and revenue can help shape your decision-making going forward as […]

From Cub to Full-Grown Lion – Top Tips From The HubSpot Sales Bootcamp

As a Sales Manager within a busy growing agency (and a Hubspot Partner, I might add), when I was offered the opportunity to join Hubspot’s “Pipeline Generation Bootcamp” for 8 weeks at the start of the year – I won’t lie, I was concerned initially that I wouldn’t be able to commit the time needed […]

Why You Should Invest In Inbound Marketing

Inbound marketing is a methodology that focuses on attracting customers to your business by creating valuable content designed to appeal to them. Tailoring the customer experience to attract your target audience generates higher quality leads. Whereas outbound marketing disrupts your audience by highlighting content they don’t always want, inbound marketing aims to meet the users’ […]

Why It’s Important To Manage Your Online Reviews

Online reviews are an authentic way for your customers to inform their network, online and offline, of their experience with your business and service/product, good or bad. This then helps other potential customers gather an understanding before their purchase. It’s crucial that as a business, you monitor and manage your online reviews – it’s the […]

Do you need HubSpot? A salesperson’s review

Back when I first started working in sales (I won’t admit to when that was, but let’s just say it was a time when the England national football team was still going out in major tournaments on penalties), I had to use a variety of methods to keep notes on my accounts or prospects. It […]