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Tag: Marketing

How to Market in the Metaverse

Known to many of us as just another big-tech buzzword, a ‘Metaverse’ is a virtual reality world where users can interact with each other and experience things as they would in real life, sort of. Often associated with social giant Mark Zuckerburg and the debut of parent company ‘Meta’, the metaverse is pencilled to be […]

The Best Digital Marketing Campaigns of 2021

A lot happened in digital marketing in 2021. From Shoppable posts to AI-automation, there’s so much to keep up with for marketers. To help you out, we’ve created a list of some of the best digital campaigns of the year. As well as everything you need to know about the different campaigns, you can also […]

Digital Marketing Trends and Predictions to Look Out For In 2022

2021 has seen some massive innovations in digital marketing. Despite challenges presented by the pandemic, many marketers have created and hopped on a variety of inventive and original digital marketing trends. Shoppable posts, AI-chat boxes, and interactive content have all grown in popularity throughout 2021. As always new emerging trends are popping up as we […]

What is Smarketing?

When your sales and marketing teams work together they can achieve great things. Historically, sales and marketing departments have always been perceived to be two separate functions or entities within businesses. Marketing, responsible for content production, advertisements and promotions, whereas sales, are solely responsible to convert these leads into paying customers. Often these two departments […]

What is a CRM? Everything You Need to Know

Even if you haven’t used a CRM before, you’ve likely stumbled across the term before or have some knowledge about them. In the last few years, CRMs have exploded in our industry. This comes with the evolution of the software itself, they’ve become easier to navigate, simpler to learn, and implementation has been streamlined. They’ve […]

What is HubSpot?

HubSpot is an American company that offers a variety of digital marketing software. Known as a ‘business growth management platform’, HubSpot is essentially a customer relationship management (CRM) tool. The marketing technology allows you to manage contacts, digital marketing, and nurture leads as well as much more. One of the biggest benefits HubSpot offers is […]

Launching Your Inbound Marketing Strategy

If you’ve found this blog, you’ve probably already got a good idea of what an inbound marketing strategy is. If you haven’t, inbound marketing is a marketing methodology based upon growing your business through creating and nurturing relationships with your customers.  Inbound strategies commonly formulate around providing pieces of valuable and engaging content for your […]

What Is Newsjacking?

When a news event occurs in your industry, it’s an opportunity to attract interested users to your content. Newsjacking is the optimal way to do this. Look for opportunities to write a blog post, create social media posts, and generate press coverage to attract relevant, qualified leads that turn into sales.  One of the most […]

Why You Should Invest In Inbound Marketing

Inbound marketing is a methodology that focuses on attracting customers to your business by creating valuable content designed to appeal to them. Tailoring the customer experience to attract your target audience generates higher quality leads. Whereas outbound marketing disrupts your audience by highlighting content they don’t always want, inbound marketing aims to meet the users’ […]

The Best Marketing Campaigns of 2020

2020 has been a year unlike any other. Marketing has evolved and altered with a constantly changing world. Amid this ceaseless adaptation, there have been unique and incredible marketing campaigns. To share some marketing inspiration for your next campaign ideas brainstorming session, we’ve put together three of our favourite campaigns of 2020. I Saw It […]

A Year of Search: 2020

2020 was always going to be a big year in Google search and SEO. However, no one could have predicted that a global pandemic would have impacted Google trends throughout the year. So, how has SEO and search trends been affected by the pandemic? What Google trends have emerged? And what does this all mean […]

2020: How Has Marketing Changed?

2020 has been a year unlike any other. In marketing, established trends have been thrown out the window and earlier strategies have needed a complete rethink. This has led to new challenges and obstacles for even the most experienced marketers but has also provided unique opportunities. The changes that have emerged because of the pandemic […]