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Tag: Marketing Strategy

Why Webinars Need To Be In Your Marketing Plan

As marketers, you should always be exploring new ways to attract, engage, and delight your customers. Webinars are an innovative and highly effective way for marketers to do this. All businesses strive to generate high-quality leads; prospective customers most likely to make a purchase. Your role as a marketer is to inform people you’re guiding […]

The Must-Have Inbound Marketing Tactics

Inbound Marketing is a marketing methodology fundamentally based on attracting customers through valuable and insightful content. Split into three stages: attract, engage, and delight, all of which are designed to work in tandem with the buyer’s journey. As well as providing helpful and engaging content to visitors, inbound is also centred around creating good user […]

Content Marketing Fundamentals

Content should be a crucial part of your digital marketing strategies. More and more, marketers are emphasising their content marketing efforts. 2020 saw 70% of marketers actively invest in content marketing. Implementing the right content marketing strategy improves brand awareness, secures sales, and increases revenue long-term. Existing customers and potential leads both want to view […]

Should You Outsource Content Production?

Why Choose Content Marketing? Content marketing costs 62% less than outbound marketing methods while also being shown to generate three times more leads. The higher-quality and more relevant content that’s produced, the easier it is for your target audience – the people who want your service or product – to find you. Once they find […]