Archive for

Tag: Keyword Research

10 Simple Tips to Improve Your PPC Campaigns

Pay-per-click (PPC) is arguably one of the best digital marketing tools to generate new and valuable leads for your business. Supplementing your organic traffic with users captivated by paid media promotion. This hybrid approach enables your brand to capture more of the online real estate in search engine results pages (SERPs) appearing for both paid-for […]

Increasing Your Sales With SEO

We all know that the survival of any modern business depends on sales, and in this day and age, having a strong, prominent digital presence is required to generate a sustainable stream of sales. To maximise your visibility online and increase your sales, it’s crucial that your business has a well-planned and expertly executed SEO […]

What is Pay-Per-Click & How Your Business Can Benefit

Almost half of all small businesses (45%) use some form of online advertising. One of the most popular forms of paid advertising is PPC, however, PPC is a concept that many marketers are not utilising or managing correctly. This is why we’ve heard before that ‘PPC doesn’t work’, ‘PPC doesn’t deliver results’, and ‘the campaign […]

Creating the Right Content For Your Inbound Marketing Strategy

Many businesses and marketers believe they’re doing content marketing successfully, but is it securing conversions? While you may be publishing regular blogs, if the content isn’t relevant to your business and valuable to your potential customers, it will hinder, not help your marketing efforts. And without the right content creation, you can’t implement an effective […]

Optimising Your Blog Content For SEO

Search engine optimisation (SEO) and content marketing go hand in glove. When both digital marketing techniques are implemented effectively they should work in tandem together to achieve the best results. However, optimising content for SEO is often viewed as complicated and not worth the hassle. This is why many marketers often see SEO and content […]

What Is SEO & Why Is It Important?

Search Engine Optimisation can be a confusing concept to get to grips with, but as a marketer, you know that SEO is a must-have in your marketing toolbelt. Many businesses put SEO aside through a lack of understanding of the practice and how it can really support business growth. Gaining even just a basic understanding […]

A Year of Search: 2020

2020 was always going to be a big year in Google search and SEO. However, no one could have predicted that a global pandemic would have impacted Google trends throughout the year. So, how has SEO and search trends been affected by the pandemic? What Google trends have emerged? And what does this all mean […]

The Best Keyword Research Tools & How To Use Them

When it comes to Search Engine Optimisation, keyword research is the bedrock upon which all good optimisation is built. But for many, keyword research can prove tricky and pretty overwhelming, especially if you’re new to the world of online optimisation. With so many keyword research methods out there, (and so many keywords!) it can be […]