Archive for

Tag: Inbound Marketing

How To Change Your Website’s Visitors Into Paying Customers

Launching or growing your business online is an exciting period for your brand. Whether it’s implementing various different marketing methodologies and tactics or creating a brand new website to storefront your business online. Let’s be real, this period is where us marketers get to have the most fun! However, being amongst all of the excitement […]

How To Use Video Marketing Within Your Inbound Marketing Strategy

Video marketing has been a staple marketing tactic for a variety of brands since the launch of television. Often thought of as the most costly and intimidating technique, consumer behaviour indicates that now is a crucial time for brands to embed high-quality video into their marketing strategies. To reinforce this, a recent study found that […]

Email Marketing Fundamentals

Email marketing allows you to send the right message to the right person at the right time. Using emails as part of your marketing strategy lets customers on your emailing lists know about new products or services and exclusive deals. You can use email marketing to nurture your leads, soft sell by developing your brand, […]

What is Smarketing?

When your sales and marketing teams work together they can achieve great things. Historically, sales and marketing departments have always been perceived to be two separate functions or entities within businesses. Marketing, responsible for content production, advertisements and promotions, whereas sales, are solely responsible to convert these leads into paying customers. Often these two departments […]

What is a CRM? Everything You Need to Know

Even if you haven’t used a CRM before, you’ve likely stumbled across the term before or have some knowledge about them. In the last few years, CRMs have exploded in our industry. This comes with the evolution of the software itself, they’ve become easier to navigate, simpler to learn, and implementation has been streamlined. They’ve […]

Why Are Blogs Important For Your Website?

Blogs are articles on a topic and are a highly effective marketing tactic. Generating high-quality, fresh content for your website drives traffic, establishes thought leadership within your industry, and gives you valuable resources to share on social media channels and email newsletters. Blogs are a form of content marketing that is a crucial element within […]

Growing Your eCommerce Business with Inbound Marketing

As a predominantly digital brand, you’ll be aware of the evolution of consumer behaviour which has resulted in savvier shoppers, longer purchasing paths and a growing hesitancy to trust new brands. Add in the volatility of many consumer markets, with newfound brands potentially entering your space, it’s becoming progressively more difficult to get the attention […]

8 Inbound Marketing Ideas to Spark Your Inspiration

Costly outbound marketing is out, inbound marketing is in, and it’s here to stay. With inbound, you’re looking to attract prospects to your business organically by leveraging a variety of different tactics and techniques. However, with so many pathways to go down, you may feel overwhelmed with the vast number of options for your business.  […]

Creating the Right Content For Your Inbound Marketing Strategy

Many businesses and marketers believe they’re doing content marketing successfully, but is it securing conversions? While you may be publishing regular blogs, if the content isn’t relevant to your business and valuable to your potential customers, it will hinder, not help your marketing efforts. And without the right content creation, you can’t implement an effective […]

Social Media Marketing For B2B Businesses

If you’re a marketer for a B2B business who believes social media marketing doesn’t deserve a spot within your overall marketing strategy, you’re wrong! Social media is here to stay and it’s continuing to grow year after year. A study conducted by the B2B social giant, Linkedin discovered that 75% of C-level and VP-level buyers […]

What is HubSpot?

HubSpot is an American company that offers a variety of digital marketing software. Known as a ‘business growth management platform’, HubSpot is essentially a customer relationship management (CRM) tool. The marketing technology allows you to manage contacts, digital marketing, and nurture leads as well as much more. One of the biggest benefits HubSpot offers is […]

Inbound Marketing For IT Businesses

You may have heard of the term inbound marketing but you may not be familiar with the benefits it can bring to your tech or IT business. According to a recent study, 74% of marketers worldwide are using inbound marketing as their primary approach. Why you may be asking yourself? 89% of modern-day consumers start […]