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Tag: HubSpot

What is Smarketing?

When your sales and marketing teams work together they can achieve great things. Historically, sales and marketing departments have always been perceived to be two separate functions or entities within businesses. Marketing, responsible for content production, advertisements and promotions, whereas sales, are solely responsible to convert these leads into paying customers. Often these two departments […]

What is a CRM? Everything You Need to Know

Even if you haven’t used a CRM before, you’ve likely stumbled across the term before or have some knowledge about them. In the last few years, CRMs have exploded in our industry. This comes with the evolution of the software itself, they’ve become easier to navigate, simpler to learn, and implementation has been streamlined. They’ve […]

What is HubSpot?

HubSpot is an American company that offers a variety of digital marketing software. Known as a ‘business growth management platform’, HubSpot is essentially a customer relationship management (CRM) tool. The marketing technology allows you to manage contacts, digital marketing, and nurture leads as well as much more. One of the biggest benefits HubSpot offers is […]

From Cub to Full-Grown Lion – Top Tips From The HubSpot Sales Bootcamp

As a Sales Manager within a busy growing agency (and a Hubspot Partner, I might add), when I was offered the opportunity to join Hubspot’s “Pipeline Generation Bootcamp” for 8 weeks at the start of the year – I won’t lie, I was concerned initially that I wouldn’t be able to commit the time needed […]

Why You Should Invest In Inbound Marketing

Inbound marketing is a methodology that focuses on attracting customers to your business by creating valuable content designed to appeal to them. Tailoring the customer experience to attract your target audience generates higher quality leads. Whereas outbound marketing disrupts your audience by highlighting content they don’t always want, inbound marketing aims to meet the users’ […]

2020: How Has Marketing Changed?

2020 has been a year unlike any other. In marketing, established trends have been thrown out the window and earlier strategies have needed a complete rethink. This has led to new challenges and obstacles for even the most experienced marketers but has also provided unique opportunities. The changes that have emerged because of the pandemic […]

Do you need HubSpot? A salesperson’s review

Back when I first started working in sales (I won’t admit to when that was, but let’s just say it was a time when the England national football team was still going out in major tournaments on penalties), I had to use a variety of methods to keep notes on my accounts or prospects. It […]