Archive for

Tag: Google

What Is Your Domain Authority & How To Increase It?

The words ‘domain authority’ may just sound like more SEO jargon, but in actual fact, it’s a really compelling metric that can demonstrate how authoritative your website is. Search engines like Google use hundreds of different ranking factors to determine your web pages’ position in search engine results pages (SERPs).  As with many global tech […]

Why Are Rich Media Ads Important?

One of the biggest challenges many marketers face today is getting their content in front of the eyes of the people who matter most to their business. Looking specifically at advertising, the ad market is a challenging one to break into. It’s increasingly become more and more competitive, requiring heftier budgets to drive impact.  Increasingly, […]

What is Google Business Profile & Why You Should Use It?

Google’s Business Profile Manager enables businesses to be visible and control the information that appears on search engine results pages on Google. This tool equips brands with the ability to also manage how their business appears online with no associated costs, aside from time of course.  Google Business Profiles have been around since 2005 when […]

What Is SEO & Why Is It Important?

Search Engine Optimisation can be a confusing concept to get to grips with, but as a marketer, you know that SEO is a must-have in your marketing toolbelt. Many businesses put SEO aside through a lack of understanding of the practice and how it can really support business growth. Gaining even just a basic understanding […]

Google’s December 2020 Core Update

What Can You Learn? There isn’t a more interesting time of the year for digital marketers than when Google announces a core algorithm update. The impacts on search engine optimisation (SEO) can be massive, not only for individual sites but entire niches and industries. What Happened With The Update? Google announced a core algorithm update […]

A Year of Search: 2020

2020 was always going to be a big year in Google search and SEO. However, no one could have predicted that a global pandemic would have impacted Google trends throughout the year. So, how has SEO and search trends been affected by the pandemic? What Google trends have emerged? And what does this all mean […]

2020: How Has Marketing Changed?

2020 has been a year unlike any other. In marketing, established trends have been thrown out the window and earlier strategies have needed a complete rethink. This has led to new challenges and obstacles for even the most experienced marketers but has also provided unique opportunities. The changes that have emerged because of the pandemic […]

Why It’s Important To Manage Your Online Reviews

Online reviews are an authentic way for your customers to inform their network, online and offline, of their experience with your business and service/product, good or bad. This then helps other potential customers gather an understanding before their purchase. It’s crucial that as a business, you monitor and manage your online reviews – it’s the […]