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Tag: Digital Marketing

What is Google Business Profile & Why You Should Use It?

Google’s Business Profile Manager enables businesses to be visible and control the information that appears on search engine results pages on Google. This tool equips brands with the ability to also manage how their business appears online with no associated costs, aside from time of course.  Google Business Profiles have been around since 2005 when […]

Opportunities For Your Business During Uncertain Times

It goes without saying that the last 2 to 3 years have been unusual. Almost all businesses across the entire spectrum of sectors and markets will have been impacted in one way or another. The dreaded Covid-19 pandemic bought with it its own unique set of challenges and hurdles, but fortunately, those troubles seem to […]

What is White Label SEO?

White hat SEO is often confused with white label SEO, however, they represent different services. White hat SEO refers to the approved methods digital marketers can use to rank on search engines and attract organic traffic while providing valuable and relevant content to users.  Whereas white label SEO is a service delivered by agencies to other businesses, […]

How to Market in the Metaverse

Known to many of us as just another big-tech buzzword, a ‘Metaverse’ is a virtual reality world where users can interact with each other and experience things as they would in real life, sort of. Often associated with social giant Mark Zuckerburg and the debut of parent company ‘Meta’, the metaverse is pencilled to be […]

Getting Started With Your Digital Marketing Strategy

The term digital marketing strategy may seem like another compilation of buzzwords at this point, but your digital strategy is fundamental for driving new business for your company. Whether it be increasing your visibility online, generating new leads or closing sales, your digital marketing strategy will help achieve these goals. Your strategy will also inform […]

The Definitive 6-Step Digital Copywriting Checklist

Content is king in the world of digital marketing. But what is high-quality content? What are the benefits of copywriting and, most importantly, how do you produce exceptional written copy? Copywriting is the skill that will deliver you great content. It’s a crucial aspect of content marketing that generates measurable results for your marketing campaign. […]

5 Ways Content Marketing Will Grow Your Business

Whether you’re a small to medium-sized business or a multinational corporation, the digital landscape is there to help you reach your ideal customers. However, without a comprehensive content marketing strategy, you can’t deliver the right message to the right customer at the right time. When buyers research a product or service, 47% view between 3 […]

The Best Digital Marketing Campaigns of 2021

A lot happened in digital marketing in 2021. From Shoppable posts to AI-automation, there’s so much to keep up with for marketers. To help you out, we’ve created a list of some of the best digital campaigns of the year. As well as everything you need to know about the different campaigns, you can also […]

5 Ways To Gain Awareness For Your Brand

Is the growth of your business being held back by low brand awareness? Whether you’re a well-established business or a new up and coming brand entering the market, brand awareness will be a factor that’s central to your success. “To build brand awareness” is a common goal in many marketers’ overarching strategy but it’s often […]

Digital Marketing Trends and Predictions to Look Out For In 2022

2021 has seen some massive innovations in digital marketing. Despite challenges presented by the pandemic, many marketers have created and hopped on a variety of inventive and original digital marketing trends. Shoppable posts, AI-chat boxes, and interactive content have all grown in popularity throughout 2021. As always new emerging trends are popping up as we […]

What Is A Content Hierarchy?

Content hierarchy is the process of arranging your web page’s content to emphasise the most important information. The basic maxim of a content hierarchy is to put the crucial information at the top and the least important information at the bottom of the page. To ensure your content is communicated effectively you need your design […]

How to Measure ROI of Your Digital Marketing Campaigns

With all of your paid digital marketing activities, you should always be able to determine a return on your investment. Uncovering these costs can help you establish what is and what isn’t supporting the wider success of your business. Determining what is drawing in profit and revenue can help shape your decision-making going forward as […]