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Tag: Copywriting

The Definitive 6-Step Digital Copywriting Checklist

Content is king in the world of digital marketing. But what is high-quality content? What are the benefits of copywriting and, most importantly, how do you produce exceptional written copy? Copywriting is the skill that will deliver you great content. It’s a crucial aspect of content marketing that generates measurable results for your marketing campaign. […]

The Benefits of Guest Posting

Guest posting, more frequently referred to as ‘guest blogging’ now,  can be one of the strongest online marketing approaches your business can invest in. The effectiveness of guest posting often opens up a debate amongst marketers, however, we believe guest posting can bring great results to your business if executed in the right way. The […]

Optimising Your Blog Content For SEO

Search engine optimisation (SEO) and content marketing go hand in glove. When both digital marketing techniques are implemented effectively they should work in tandem together to achieve the best results. However, optimising content for SEO is often viewed as complicated and not worth the hassle. This is why many marketers often see SEO and content […]

Blogging and SEO – The Perfect Partnership

Blogging and SEO are both undoubtedly tactics that you should have firmly embedded within your wider marketing strategy. However, you may be wondering how the two can work together to generate great results and ultimately grow your business. What is a Blog? This may sound like a silly question when you take into account that […]

A Year of Search: 2020

2020 was always going to be a big year in Google search and SEO. However, no one could have predicted that a global pandemic would have impacted Google trends throughout the year. So, how has SEO and search trends been affected by the pandemic? What Google trends have emerged? And what does this all mean […]