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Tag: Content Production

To Gate or Un-Gate Your Content

To gate or not to gate, the wise words of Shakespeare if he had ventured into digital marketing. Gated content is undeniably a highly effective marketing tool that encourages prospects to take the next step in their buyer’s journey and become leads. A study found that up to 80% of B2B marketing assets are now […]

Should You Outsource Content Production?

Why Choose Content Marketing? Content marketing costs 62% less than outbound marketing methods while also being shown to generate three times more leads. The higher-quality and more relevant content that’s produced, the easier it is for your target audience – the people who want your service or product – to find you. Once they find […]