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Tag: Attract

Moving From The Marketing Funnel to The Flywheel

As a marketer, you’ll be aware of the monumental changes to consumer behaviour that occur year on year. Our industry is continually adapting its practices to align with how we can best captivate the attention and engagement of our audiences in a crowded digital marketplace. Moving away from the traditional funnel and adopting the modern […]

The Facts and Stats – Why Choose An Inbound Marketing Strategy

The inbound methodology focuses on attracting customers to your website through content creation, social media, SEO, and many other marketing techniques. It has three core principles: – Attract – Appeal to the right people with valuable content. – Engage – Publish insights that align with your target prospects’ pain points. – Delight – Empower your […]

Why It’s Important To Manage Your Online Reviews

Online reviews are an authentic way for your customers to inform their network, online and offline, of their experience with your business and service/product, good or bad. This then helps other potential customers gather an understanding before their purchase. It’s crucial that as a business, you monitor and manage your online reviews – it’s the […]