Building your brand awareness.
Thanks to technology even the smallest of brands can gain worldwide recognition, your target audience will be searching for solutions, you’ve just got to provide the right information. If you don’t offer the content they’re searching for, you can’t expect anyone to find you. Additionally, if you put together a particularly engaging piece of content your users could share it with their network extending that brand awareness further, allowing new prospects to discover you.
More bang for your buck.
Inbound marketing strategies are predominantly online-focused, the tactics are considerably cheaper to implement than the ‘old-school’ outbound methods like radio or TV advertising. A study conducted by HubSpot found that inbound marketing on average is 62% cheaper per lead than outbound marketing.
Generate better quality traffic.
If you can produce content that is targeted to a desired audience or persona the traffic that is generated is likely to be of better quality and much more qualified to make a purchasing decision. It’s worth noting that the more often you produce quality content the more frequently users are likely to visit your site.