The long-established norm for websites is to have multiple pages, but this doesn’t have to be the case. One-page websites are becoming an increasingly popular web design for a number of reasons. But you may be wondering what exactly a one-page website is, and why exactly they’re becoming so popular. Before we discuss the pros and cons of one-page websites so you can decide whether or not it’s a right option for your need or business, let’s get the low down on what a one page website is and how it works.
What is a one-page website?
Simply put, a one-page website is a website that displays all the information on a single page. There is sometimes no menu on a one-page website, and content is often accessed by simple scrolling down the page, or using other navigation buttons to move around the same HTML page. However sometimes a menu is included with the simple functionality of moving you up and down the same page.
One-page websites tend have a very slick feel, and will use animations such as parallax scrolling to really add to the visual appeal. These sorts of websites therefore do focus quite heavily on aesthetics, but having visuals as the focus may not always be right for your business. This might be if you are focussed on a particular functionality such as a search feature; or if your business is not very appealing to the eye, such as construction or pest control; if you have an e-commerce site with lot of products to list; or lots of content that needs to be spread out across a bigger site – however for most brochure websites, one-page websites can work really well.
What are the benefits of one-page websites?
There are a number of pros to one-page websites which make them powerful tools when it comes to increasing awareness of your company and brand online, and selling your products. One-page websites are particularly good when it comes to user engagement. Users often get bored of large blocks of text, so breaking it up and telling the story by allowing them to scroll down the page makes for a really engaging experience.
You also have much more control over what users see, if you use a single page site. This is because users often jump around from page to page to get the information they need. With a one-page site, you can prioritise the information so users see it as they scroll down the page, and control the order in which they find certain products, features or information.
One of the major benefits of one-page websites is that they easily transfer across all devices. With mobile search overtaking desktop in popularity back in 2015, users are now statistically more likely to find you site on their mobile or tablet than on their laptop. Therefore, having a website that can be accessed from any device with little need for adjustment is definitely a plus.
All of this culminates in a fairly cheap solution. One-page websites require less time to design, and work across all devices easily, so they tend to be cheaper than their multi-page counterparts. They’re also relatively rare to see, so you’ll really stand out from the crowd!
What are the cons of one-page websites?
The main con of a one-page website is that the space itself can be limiting. It is also not particularly useful as a design for e-commerce websites since there is less space to play with and list products. The limited space also means that the amount of content you have is restricted, which can affect your SEO as well as the user experience if they are looking for more detailed information. Often with one-page websites, they will link out to a supporting website with the products or blog content so that the one-page site can stay clean and uncluttered, while still providing the information needed but coming from the brand as a whole from multiple sites and sources.
The best one-page websites
It’s very useful to take a look at some great examples of one-page websites to give you some inspiration from what has already been done and what is already successful, so that you incorporate interesting features into your web design.
Porscheevolution.com is a great site which shows you the history of Porsche design from the 1930s all the way up to 2010. As you scroll down the site, each new design rolls over the old to show how the shape has subtly changed year-on-year, to arrive at the iconic 911 design we know today.
This shows you how you could use a one-page website to support your main site, or your brand, and provide new and unique content that is interesting and relevant to your target market.
2) Adidas Climachill
Definitely, the best for a full parallax scrolling experience, Adidas’s Climachill site manages to inform about their range of sports clothing for extreme environments in an engaging and interesting way.
3) Lundhags Boots
Combining parallax scrolling with smooth fade-ins, Lundhags Boots’ website is a really visually engaging experience. Much like Adidas, they manage to convey information about their products in a way that’s visually arresting, and that really gets their company vision across.
Want to find out more about how a one-page website could work for you? Visit our web design page for more information on web design, or have a chat with our team directly for some ideas for your site! We’re always happy to help!